TIDMMIRI
RNS Number : 5445C
Mirriad Advertising PLC
01 October 2018
Mirriad Advertising plc
long term incentive plan
01 October 2018
Mirriad Advertising plc
("Mirriad" or the "Group")
Long Term Incentive Plan & Director Dealing
Mirriad, a video technology business delivering next generation
in-video branding announces grants of options under its Long Term
Incentive Plan ("LTIP") set up as part of its IPO in December 2017
to two new senior team members including the new CEO.
The LTIP was established to incentivise management to increase
shareholder value over the long term. The Remuneration Committee is
keen to ensure that remuneration for the Company's senior team will
be effective and fair and motivate them to deliver success for the
Company, its shareholders and employees.
The following awards have been granted:
Director/PDMR Role Share Options
CEO & Executive
Stephan Beringer Board Director 4,730,522
----------------- --------------
Jana Eisenstein President 788,420
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The share options have variable terms as set out below.
-- Stephan Beringer's first Option has been granted over
ordinary shares in the Company equal to 2% of the issued share
capital of the Company as at the date on which he commenced
employment with the Company. That is 2,102,454 shares. The option
vests in three equal installments on the first, second and third
anniversaries of the date of grant with an exercise price of
GBP0.00001.
-- Stephan Beringer's second Option has been granted over
ordinary shares in the Company equal to 2.5% of the issued share
capital of the Company as at the date on which he commenced
employment with the Company and Vesting is subject to the
performance conditions as set out below:
- The Option will vest over a four year period with one third of
the shares vesting on the second anniversary of the date of grant;
one third of the shares vesting on the third anniversary of the
date of grant; and one third of the shares vesting on the fourth
anniversary of the date of grant.
- The option exercise price is GBP0.35.
- Once vested, the option is only capable of exercise if the
market value of the shares at the proposed exercise date is equal
to or exceeds GBP1.24 per share and has done so for at least
fifteen trading days immediately preceding the exercise date. The
market value will be determined by reference to the middle-market
quotation of the share (as derived from the London Stock Exchange
Daily Official List) on the dealing day immediately prior to the
exercise date.
An additional grant of 788,420 share options has been made to
Jana Eisenstein, President, who has been identified as a PDMR. The
terms are as follows:
- Jana Eisenstein has been granted options over ordinary shares
in the Company equal to 0.75% of the issued share capital of the
Company as at the date on which she commenced employment with the
Company. That is 788,420 shares. The option vests in three equal
installments on the first, second and third anniversaries of the
date of grant with an exercise price of GBP0.30 which is equal to
the market value, determined by reference to the middle-market
quotation of the share (as derived from the London Stock Exchange
Daily Official List) on the date of grant .
The entire award represents 5.25% of the current issued share
capital of the Company.
Stephan Beringer and Jana Eisenstein are newly appointed and
hold no other share options in the Company.
PDMR Notification
1. Details of the person discharging managerial responsibilities/person
closely associated
(a) Full name of person Dealing Stephan Beringer
----------------------------------------- -------------------------------------------
2. Reason for notification
--------------------------------------------------------------------------------------
(b) Position/status CEO & Executive Board
Director
----------------------------------------- -------------------------------------------
(c) Initial notification/ Amendment Initial notification
----------------------------------------- -------------------------------------------
3. Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
--------------------------------------------------------------------------------------
(d) Name of entity Mirriad Advertising
plc
----------------------------------------- -------------------------------------------
(e) LEI
----------------------------------------- -------------------------------------------
4. Details of the transaction(s): section to be repeated
for (i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions
have been conducted
--------------------------------------------------------------------------------------
(a) Description of the financial instrument, Options over ordinary
type of instrument shares in the Company
----------------------------------------- -------------------------------------------
(b) Identification code
----------------------------------------- -------------------------------------------
(c) Nature of the transaction Grant of options over
ordinary shares
----------------------------------------- -------------------------------------------
(d) Price(s) and volume(s) Prices(s) Volume(s)
0.001 pence 2,102,454
35 pence 2,268,068
----------------------------------------- -------------------------------------------
(e) Aggregated information: Single transaction
- Aggregated volume as in 4(d) above Prices(s) Volume(s)
- Price 0.001 pence 2,102,454
35 pence 2,268,068
-----------
----------------------------------------- -------------------------------------------
(f) Date of transaction 1 October 2018
----------------------------------------- -------------------------------------------
(g) Place of transaction Outside a trading venue
----------------------------------------- -------------------------------------------
1. Details of the person discharging managerial responsibilities/person
closely associated
(a) Full name of person Dealing Jana Eisenstein
----------------------------------------- --------------------------------------
2. Reason for notification
---------------------------------------------------------------------------------
(a) Position/status President
----------------------------------------- --------------------------------------
(b) Initial notification/ Amendment Initial notification
----------------------------------------- --------------------------------------
3. Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
---------------------------------------------------------------------------------
(a) Name of entity Mirriad Advertising
plc
----------------------------------------- --------------------------------------
(b) LEI
----------------------------------------- --------------------------------------
4. Details of the transaction(s): section to be repeated
for (i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions
have been conducted
---------------------------------------------------------------------------------
(c) Description of the financial instrument, Options over ordinary
type of instrument shares in the Company
----------------------------------------- --------------------------------------
(d) Identification code
----------------------------------------- --------------------------------------
(e) Nature of the transaction Grant of options over
ordinary shares
----------------------------------------- --------------------------------------
(f) Price(s) and volume(s) Prices(s) Volume(s)
30 pence 788,420
----------
----------------------------------------- --------------------------------------
(g) Aggregated information: Single transaction as
- Aggregated volume in 4(d) above Prices(s) Volume(s)
- Price 30 pence 788,420
----------
----------------------------------------- --------------------------------------
(h) Date of transaction 1 October 2018
----------------------------------------- --------------------------------------
(i) Place of transaction Outside a trading venue
----------------------------------------- --------------------------------------
About Mirriad
Mirriad is a video technology company delivering in-video
advertising by naturally blending brand advertising into popular
entertainment content.
Using sophisticated technologies, Mirriad creates advertising
opportunities within existing premium video across multiple shows.
Advertisers can now reach very large target audiences in a
contextually relevant way without interrupting the viewing
experience. The new ad format can be used alone or combined with
other media and is aligned with existing media trading.
Research has consistently shown in-video advertising to be
highly effective, safe and measurable for the marketer and
preferred by audiences on TV, online, and mobile.
Mirriad is headquartered in London, with International offices
in New York, Mumbai, Shanghai and São Paulo.
Enquiries:
Mirriad Advertising plc Tel: +44 (0)207 884 2530
Stephan Beringer, Chief Executive
Officer
David Dorans, Chief Financial
Officer
Numis Securities Limited Tel: +44 (0) 207 260 1200
(Nominated Adviser & Broker)
Nick Westlake (Nomad)
Michael Wharton
James Black
Hudson Sandler LLP Tel: +44 (0) 20 7796 4133
(Financial Public Relations)
Daniel de Belder
Bertie Berger
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END
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