4
March 2024
Mirriad Advertising
plc
("Mirriad" or the "Company")
Mirriad signs agreement with
top US and global entertainment major
Latest milestone in driving
US growth achieved
Mirriad, the leading in-content
advertising and virtual product placement company, is pleased to
announce that it has entered a two-year agreement (the "Agreement")
with a leading US media and entertainment
conglomerate (the "Partner"), renowned for
its diverse portfolio of movie studios and productions, television
channels and streaming platforms. The Agreement will enable
the Partner to employ its platform to identify virtual product
placement opportunities and introduce in-content advertising into
its content.
The new Partner has 95 million
direct-to-consumer video streaming subscribers alone, and a further
20+ networks in the US which average more than 100 million total
viewers each week. It is also home to the majority of the top ten
rated TV networks. New high value inventory can now be made available for campaign
deployment to the many large ad spenders Mirriad is already working
with.
As part of the Agreement, the
Partner has committed significant resources - including its sales
and marketing teams - to take the new in-content inventory to
market, beginning in March with one of the Partner's highest rated
programmes distributed across TV and digital.
This Agreement and the agreement
announced by the Company on 16 November 2023 brings Mirriad's virtual in-content advertising solutions
to two of the largest media companies in the world
with TV and streaming advertising businesses of almost $19bn
globally.
Stephan Beringer, CEO of Mirriad, said:
"This lengthening line of agreements with US
'majors' or 'super-majors' shows that the 'Mirriad-inside' strategy
of integrating in-content advertising across the entire TV and
video media ecosystem is gaining significant traction. Focusing on
the biggest players in the largest market in the world is steadily
creating a sea-change in the scale of new partners and establishing
the Mirriad ad format as a new industry gold standard. Adding to
the new partner agreements signed in Q4 2023, Mirriad's access to
the US TV advertising market has just grown from less than 10% to
almost 40% and we are now working with seven out of the top ten
media companies in the US. Negotiations with another US major are
also progressing.
"Programmatic integration with this
Partner's streaming platforms is in active discussions already, and
this is expected to enable significantly shorter lead times,
automated transactions and increased volumes. Our focus for the
past two years has been on developing a programmatic solution as
this will enable us to scale revenues significantly. I'm excited
that we are in touching distance of achieving this."
ENDS
For further information please
visit www.mirriad.com
or contact:
|
Mirriad Advertising plc
Stephan Beringer, Chief Executive
Officer
Nic Hellyer, Chief Financial
Officer
|
c/o Charlotte Street
Partners
|
|
Nominated Adviser & Broker:
Allenby Capital Limited
James Reeve/Lauren Wright (Corporate
Finance)
Guy McDougall/Matt Butlin (Sales and
Corporate Broking)
|
Tel: +44 (0)20 3328 5656
|
|
Financial Communications:
Charlotte Street Partners
Tom Gillingham
Fergus McGowan
|
Tel: +44 (0) 7741 659021
Tel: +44 (0) 7590 049023
|
Notes to Editors
About Mirriad
The leader in virtual product
placement and in-content advertising, Mirriad's multi-patented and
award-winning platform dynamically inserts products and brands into
Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad
format that virtually integrates brands in entertainment content,
drives exceptional performance for advertisers and dramatically
improves the viewing experience.
Mirriad currently operates in the
US, Europe, and India.