KUALA LUMPUR, Malaysia,
June 8, 2017 /PRNewswire/
-- PureCircle (PURE.LSE), the world's leading producer and
innovator of great-tasting stevia ingredients for the global
beverage and food industry, today announces the successful
production of the first stevia leaf extract from the new,
breakthrough, proprietary stevia leaf - StarLeaf™ stevia.
Photo -
http://mma.prnewswire.com/media/521095/PureCircle.jpg
StarLeaf stevia contains over 20 times more sugar-like steviol
glycoside content compared to standard stevia leaf varieties. The
extract from this non-GMO proprietary leaf variety provides
beverage and food developers a plant-based, zero-calorie sweetener
to produce finished products with more upfront sweetness, no bitter
linger and a sugar-like taste.
Based on this successful production, PureCircle has expanded
this variety to commercial scale and will plant it in thousands of
hectares. When these plants are harvested, customers will benefit
from increased availability of these sugar-like glycosides. This
new variety will support developers in achieving deeper levels of
sugar reduction in their final products without sacrificing
taste.
The StarLeaf stevia leaf is a product of the company's long term
investment of $100 million in its
PureCircle Stevia Agronomy Program, announced last year. This
program has a history of providing agricultural breakthroughs in
stevia development. The Program supports PureCircle's goal of
creating the world's largest, non-GMO stevia supply from plant to
ingredient, to meet the demands of the global food and beverage
industry.
Commenting on the planting of StarLeaf stevia for commercial
production, James Foxton, Vice
President of Agricultural Operations, said:
"This leaf is the result of our significant investment in
agronomic research, and we are delighted to plant for the
commercial production of StarLeaf stevia extract. We work
tirelessly with our customers to achieve deeper sugar reductions to
maintain the great taste of their products. StarLeaf stevia
will significantly support those efforts."
"The steviol glycosides in StarLeaf stevia are the most
sought because they taste so similar to sugar. We are proud to be
the first in the industry to naturally increase the supply of these
steviol glycosides in this way."
StarLeaf stevia is pollinated by PureCircle's thousands of bees,
which are integral to the growth and development of StarLeaf
stevia.
https://youtu.be/IwpMhbu2KoQ
About PureCircle
- PureCircle is the only company that combines advanced R&D
with full vertical integration from farm to high-quality innovative
stevia sweeteners.
- The Company collaborates with farmers who grow the stevia
plants and with food and beverage companies which seek to improve
their low- and no-calorie formulations using a sweetener from
plants.
- PureCircle will continue to: lead in research, development and
innovation; produce a growing supply of multiple varieties of
stevia sweeteners using all necessary and appropriate methods of
production; and be a resource and innovation partner for food and
beverage companies.
- For more information, visit: www.purecircle.com.
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