Blackboard Streamlines and Personalizes Global Web Experiences with SDL
December 09 2015 - 7:30AM
Business Wire
Leading Education Technology Company Leverages
SDL’s Customer Experience Cloud for Efficient Web Publishing and
Increased Conversions
SDL (LSE: SDL) today announced that Blackboard, the world's
leading education technology company, has improved its global web
presence with SDL Web and SDL BeGlobal, two key components of the
SDL Customer Experience Cloud.
Serving customers in over 190 countries, Blackboard is shaping
the future of education, helping millions of people around the
world find new ways to learn, connect and advance. As it expanded
into new geographic regions, the company’s previous web content
management system was unable to support its international growth.
Additionally, the system had several limitations in terms of its
ability to deliver global and mobile-friendly content and
continuous customizations were costly and made it difficult to stay
updated with the latest security patches.
“With our customer base expanding across the globe and engaging
on digital channels, we needed a new approach that would go beyond
traditional content management,” said Jon Gold, director of web
strategy and design at Blackboard. “With personalization
capabilities and a strong background in translation management,
SDL’s comprehensive Customer Experience Cloud has helped us deliver
enhanced, personalized web experiences that engage our customers
better, regardless of location or language.”
To overcome its global web frustrations and stay ahead of
customer growth and expectations, Blackboard selected SDL
technology, partnering with digital customer experience agency
Tahzoo on the implementation. With SDL Web for web content
management, Blackboard now has a mobile-responsive site, can better
target personas and the solution’s open architecture allows for
seamless integration with other systems and platforms.
Additionally, by streaming its video content with SDL’s digital
media management capabilities, Blackboard has the power to control,
optimize and analyze the use of digital media assets, creating
engaging experiences for customers.
Additionally, Blackboard has streamlined its production of web
content with SDL, decreasing the time it takes to update content to
just a few minutes, without editors needing any technical expertise
or significant training. With an enhanced publishing process,
Blackboard can now also easily localize and translate content,
which means visitors can get the content they need quickly and in
the right language. Following the implementation, the company is
well-positioned for additional international growth as it works
with SDL on continual enhancements to its website, including
additional personalization capabilities.
With SDL, Blackboard has experienced the following results:
- Increased conversation rate by 14
percent year-over-year
- Decreased bounce rate by about 20
percent
- Increased time on site for mobile
devices
- Increased website engagement
- Enhanced organic search rankings
- Decreased required web designers for
production process from three to one
“To deliver superior experiences, brands must have a strategy in
place which starts with listening to customers,” said Dominic
Kinnon President – Global Customer Experience Solutions, SDL.
“Blackboard has made it a priority to understand customer pain
points, expectations and interests and we’re honored to partner
with them to deliver a more intuitive, mobile-friendly,
personalized and global web experience.”
To learn more about Blackboard’s work with SDL, check out the
Blackboard customer page and visit the SDL blog.
About BlackboardBlackboard is the world's leading
education technology company. We challenge conventional thinking
and advance new models of learning in order to reimagine education
and make it more accessible, engaging and relevant to the modern
day learner and the institutions that serve them. In partnership
with our customers and partners in higher education and K-12 as
well as corporations and government agencies around the world, our
mission is to help every learner achieve their full potential by
inspiring a passion for lifelong learning. For more information
about Blackboard, follow us on Twitter @Blackboard.
About SDLSDL (LSE: SDL) is the leader in global customer
experience. With a completely integrated cloud solution for content
management, analytics, language and documentation, SDL solves the
complexity of managing your brand’s digital footprint as it grows
across multiple languages, cultures, websites, devices and
channels. Seventy-nine of the top 100 global companies trust SDL to
help them create authentic, in-context customer experiences that
drive demand and loyalty. SDL brings your brand to the world, and
the world to your brand. Learn more at SDL.com. Follow
SDL on Facebook and Twitter.
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SDLJessica Hohn-Cabana, +1 508-353-3454jcabana@sdl.comorPAN
CommunicationsDarlene Doyle/ Jenny Gardynski, +1
617-502-4300sdl@pancomm.com
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