Seeing Machines Limited DMS central to improved safety on US roads
April 28 2021 - 1:09AM
RNS Non-Regulatory
TIDMSEE
Seeing Machines Limited
28 April 2021
28 April 2021
RNS REACH
Seeing Machines Limited
DMS central to improved safety on US roads
Seeing Machines Limited (AIM: SEE, "Seeing Machines" or the
"Company"), the advanced computer vision technology company that
designs AI-powered operator monitoring systems to improve transport
safety, welcomes the building momentum in the USA for mandatory
driver monitoring system (DMS) technology to assist in improving
safety on roads.
As technology in cars continues to evolve, and semi-autonomous
driving features become available across more vehicle models
globally, lawmakers have introduced legislation, the SAFE (Stay
Aware for Everyone) Act in the Senate of the United States, that
requires the Department of Transportation to research driver
inattation and misuse of advanced driver assistance technology over
the coming two years, with the ultimate intention to determine
whether DMS technology is to be required on all new vehicles within
four years, across the country.
Further, the Alliance for Automotive Innovation, a trade group
that represents automotive manufacturers, in consultation with the
Motor & Equipment Manufacturers Association, today released its
"Level 2 Driver Monitoring Principles" . This document focuses
solely on DMS and requires the technology be provided as a standard
feature in any vehicle with a Level 2 system, incorporating driver
warnings with the ability to re-engage the driver (and understand
to stop alerts when the driver is engaged) as well as considering
the requirement for the DMS to be camera-based.
These developments in the US, one of the world's largest car
markets, further strengthens the Company's view that DMS is
fundamental to the automotive transport sector and that the fitment
rate will accelerate substantially over the coming years, globally.
Seeing Machines' view remains that DMS installations will increase
from 1% in 2019 to more than 70% of all new vehicles by 2026.
Momentum in the US closely follows Europe where a range of safety
features, including DMS for all new cars, vans, trucks and buses is
required from 2024.
Paul McGlone, CEO of Seeing Machines commented: "Seeing Machines
exists to improve safety and this week's activity in the US
reinforces our reason for being. We have been working on our
leading DMS technology for the better part of twenty years, and now
with four US OEM customers, expect our position across this market
to grow considerably.
"I also note that this momentum has come during April, the NHTSA
declared Distracted Driver Awarness Month, demonstrating more
reinforcement around the growing call for focus on road safety
across the USA and around the world."
Enquiries:
Seeing Machines Limited +61 2 6103 4700
Paul McGlone - CEO
Sophie Nicoll - Corporate Communications
Cenkos Securities plc (Nominated Adviser and
Broker)
Neil McDonald
Pete Lynch +44 131 220 6939
Stifel Nicolaus Europe Limited (Joint Broker) +44 20 7710 7600
Alex Price
Nick Adams
Lionsgate Communications (Media Enquiries) +44 07791 892509
Jonathan Charles
Seeing Machines (LSE: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based
monitoring technology that enable machines to see, understand and
assist people. Seeing Machines' technology portfolio of AI
algorithms, embedded processing and optics, power products that
need to deliver reliable real-time understanding of vehicle
operators. The technology spans the critical measurement of where a
driver is looking, through to classification of their cognitive
state as it applies to accident risk. Reliable "driver state"
measurement is the end-goal of Driver Monitoring Systems (DMS)
technology. Seeing Machines develops DMS technology to drive safety
for Automotive, Commercial Fleet, Off-road and Aviation. The
company has offices in Australia, USA, Europe and Asia, and
supplies technology solutions and services to industry leaders in
each market vertical.
www.seeingmachines.com
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