WPP PLC WPP acquires Promotion Execution Partners in US (4606Q)
November 29 2016 - 10:00AM
UK Regulatory
TIDMWPP
RNS Number : 4606Q
WPP PLC
29 November 2016
FOR IMMEDIATE RELEASE 29 NOVEMBER 2016
WPP PLC ("WPP")
WPP acquires Promotion Execution Partners in the US
WPP announces that it has acquired, subject to regulatory
approval, Promotion Execution Partners, LLC ("PEP"), a project
management and procurement company that oversees shopper marketing
promotions for clients, in the US.
Since its founding in 2004, PEP has managed over US$3.5 billion
in marketing spend across 35,000 campaigns for over 500 brands
worldwide. Clients include Heinz, Johnson & Johnson, Kraft
Foods Group and Procter & Gamble. The company employs
approximately 200 people and is based in Cincinnati with offices in
Mexico, Puerto Rico and Panama. PEP manages budgets, timelines and
vendor coordination for programs like direct mail campaigns,
sweepstakes and promotion events on behalf of clients. PEP ensures
these projects are delivered on time, within budget and to meet the
specifications of the client, freeing the client to focus on the
big picture of running the business.
The acquisition continues WPP's strategy of investing in
high-priority segments, such as shopper marketing and e-commerce,
and important markets, such as the US. According to the Association
of National Advertisers, spending on shopper marketing is projected
to grow to US$18.64 billion from 2016 to 2020, a 5.8% CAGR.
Recently WPP's Xaxis, the world's largest global programmatic
media and technology platform, acquired Triad Retail Media. That
acquisition establishes Xaxis as a significant player in retail
media and e-commerce. Other Group assets in the sector include
Barrows, Grey Shopper, Labstore, Geometry Global, Smollan Group,
Kantar Retail, The Futures Company, Mindshare's Shop+, Tenth
Avenue's Shopper2Buyer, The Brand Union, FITCH, Landor and digital
agencies such as OgilvyOne, Mirum Shopper, POSSIBLE, Wunderman and
Rockfish. WPP also has investments in Salmon (e-commerce), Globant,
mySupermarket and Haworth Marketing + Media. In China, WPP owns
Always, that country's largest field-marketing services company.
WPP also manages The Store, a knowledge community dedicated to
growing retail expertise across the Group to the benefit of clients
and agencies in the increasingly dynamic retail landscape.
In North America, WPP companies (including affiliates and
associates) collectively generate revenues of over US$7 billion and
employ over 28,000 people.
Contact:
Feona McEwan, WPP + 44(0) 207 408 2204
Kevin McCormack, WPP +1 (212) 632 2239
This information is provided by RNS
The company news service from the London Stock Exchange
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