WPP PLC Grey acquires digital agency Sensio in France (6105L)
July 20 2017 - 3:00AM
UK Regulatory
TIDMWPP
RNS Number : 6105L
WPP PLC
20 July 2017
FOR IMMEDIATE RELEASE 20 July 2017
WPP PLC ("WPP")
Grey acquires full-service digital agency Sensio in France
WPP announces that its wholly-owned operating company Grey, the
global marketing communications agency, has acquired a majority
stake in Extrême-Sensio ("Sensio") in France.
Sensio is a full service digital agency that offers services
including consulting, design, technology and customer acquisition.
Founded in 1998, the agency has around 75 people and is
headquartered in Paris. Clients include Groupe PSA, AXA, E.Leclerc,
Futuroscope, Häagen Dazs and Nexity. Sensio's revenues were
approximately EUR7.7 million for the year ended 31 December 2016
with gross assets of approximately EUR5.7 million as at the same
date. The company is listed as one of the "Growth Champions" by Les
Echos / Statista, and features in the Financial Times' "1000
Fastest Growing Companies".
As a result of UK's referendum decision to leave the European
Union, WPP is placing an even greater emphasis on growth in Western
Continental Europe, which includes Germany, France, Italy and
Spain. This acquisition continues WPP's strategy of investing in
fast growth markets and important sectors. In France, WPP companies
(including associates) generate revenues of US$700 million and
employ around 4,500 people. WPP's digital revenues were over US$7.5
billion in 2016, representing 39% of the Group's total revenues of
US$19.4 billion. WPP has set a target of 40-45% of revenue to be
derived from digital in the next four to five years.
Contact:
Feona McEwan, WPP +44(0) 20 7408 2204
Chris Wade, WPP
This information is provided by RNS
The company news service from the London Stock Exchange
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