WPP Buys Ecommerce-Consulting Agency 2Sales -- Deal Digest
September 05 2018 - 4:20AM
Dow Jones News
By Adria Calatayud
ACQUIRER: WPP PLC (WPP.LN).
TARGET: 2Sales International SA, an ecommerce-consulting agency
which supports global brands in building their business on
Amazon.com Inc.'s (AMZN) platform. 2Sales employs 66 people in
Luxembourg and clients include Acco, Columbia, Fiskars and SC
Johnson, WPP said.
PRICE: Undisclosed.
RATIONALE: The acquisition strengthens the Amazon expertise of
WPP-owned digital agency Wunderman, particularly in European
markets, WPP said.
HISTORY: The deal comes two days after the appointment of Mark
Read--who formerly was chief executive of Wunderman--as WPP's CEO
and one after the company posted its first-half results.
Write to Adria Calatayud at
adria.calatayudvaello@dowjones.com
(END) Dow Jones Newswires
September 05, 2018 05:05 ET (09:05 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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