By Adria Calatayud 
 

ACQUIRER: WPP PLC (WPP.LN).

TARGET: 2Sales International SA, an ecommerce-consulting agency which supports global brands in building their business on Amazon.com Inc.'s (AMZN) platform. 2Sales employs 66 people in Luxembourg and clients include Acco, Columbia, Fiskars and SC Johnson, WPP said.

PRICE: Undisclosed.

RATIONALE: The acquisition strengthens the Amazon expertise of WPP-owned digital agency Wunderman, particularly in European markets, WPP said.

HISTORY: The deal comes two days after the appointment of Mark Read--who formerly was chief executive of Wunderman--as WPP's CEO and one after the company posted its first-half results.

 

Write to Adria Calatayud at adria.calatayudvaello@dowjones.com

 

(END) Dow Jones Newswires

September 05, 2018 05:05 ET (09:05 GMT)

Copyright (c) 2018 Dow Jones & Company, Inc.
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