WLFI Increases Focus on 'Small Community' Markets HEATHROW, Fla., May 26 /PRNewswire-FirstCall/ -- Weight Loss Forever International, Inc. (BULLETIN BOARD: WLFI) announced today that it is modifying its 2004 Strategic Growth Plan to incorporate 'additional franchising emphasis toward communities with populations of less than 25,000.' The move follows the recent announcement that a new Weight Loss Forever clinic will soon be located in Eden, North Carolina. The community has just over 16,000 residents, with an average age of 39.8 years and a median income of just under $30,000 per year. "WLFI has several smaller community franchises that are great successes," explained John Martin WLFI President. "These are towns where the real estate and marketing costs are very low and the marketplace is very loyal. They're a great place to make money. The bigger companies charge the big franchise fees and that means the numbers won't work. This is good territory for WLFI." New franchisee Dr. Steve Wilson, President of Wilson Weight Loss Forever Inc. whom has a B.A. in Business, a Masters in Health and a Pharmaceutical doctorate from University of North Carolina was quick to agree. "I know the Weight Loss Forever program first hand. I lost 82 lbs myself in nine months. Small towns are loaded with people from their 40's - 60's that are ready to change their eating habits and get back in line with the healthiness of our times." The Weight Loss Forever system utilizes a system of all-natural products that stimulate the body's natural processes to effectively facilitate weight loss. A panel of nutritionists, biochemists and herbalists developed the Weight Loss Forever System for weight control. About WLFI Weight Loss Forever International is a franchise management company currently operating under four brands, Weight Loss Forever(R), Beverly Hills Weight Loss & Wellness(R), Beverly Hills Nutritional Services(R) and Tammy Phillips Fitness(R) Boot Camps LLC. New franchises are a key element of the company's 2004 growth plan. (see: http://www.beverlyhillsweightloss.com/2004PathsForGrowth.htm ) For Investor or Franchising Information Contact: Mr. Tim Murray at 1-866-244-9534 (WLFI) or http://www.brokerelations.com/ http://www.beverlyhillsweightloss.com/NewsRel.php This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. Specifications are subject to change without notice. DATASOURCE: Weight Loss Forever International, Inc. CONTACT: Tim Murray for WLFI, +1-866-244-9534, Web site: http://http//www.beverlyhillsweightloss.com

Copyright