NEW YORK, Dec. 3, 2019 /PRNewswire/ -- Bloomberg Media
announced today that it is rebranding TicToc, its social video news
network, to QuickTake by Bloomberg. This is a key step for the
brand as it evolves into a premium global news network that
seamlessly connects the world of social and streaming. In
preparation for the launch of a streaming news channel in 2020,
QuickTake by Bloomberg will merge with Bloomberg's existing digital
video operations, adding a full team of producers and editors to
its newsroom to become one editorial studio.
"With a combined editorial video studio and greater resources,
QuickTake by Bloomberg will continue to innovate the way news is
delivered to cover the modern social news cycle at the pace of
global news today," said Justin B.
Smith, CEO of Bloomberg Media. "Streaming video is a key
priority for Bloomberg Media's growth strategy as we see bright
opportunity in the OTT space, especially in the world of news."
Since launching with Twitter in 2017, TicToc has expanded onto
various social platforms and screens, reaching over 90 million
monthly views across platforms and gaining an audience that is
truly global, with 46 percent being international viewers. It has
seen tremendous growth, with 79 percent increase in audience size
in the last year, with a primarily younger demographic.
By combining TicToc's shorter, one-to two-minute immediate
reactions to news and global stories with Bloomberg's digital video
operations – which currently produces five-to ten-minute,
longer-form narratives – the new QuickTake by Bloomberg will
significantly increase its robust video offering. From reporting in
real-time as news breaks to providing greater context on larger
issues and trends at play, QuickTake presents insight at every
stage of a story, while delivering the right video on the right
platform at each point in the news cycle.
The rebrand is a strategic evolution of the existing Bloomberg
QuickTake brand, known for explaining timely topics to Bloomberg's
business and financial audience primarily on the Bloomberg
Terminal. This next iteration of QuickTake by Bloomberg will
continue to build on TicToc's success in delivering social-first
video on the biggest breaking news, ideas and issues across tech,
business and culture for a younger generation of news
consumers.
"We think TicToc fits well with Bloomberg QuickTake. Both brands
deliver smart, concise context to explain the news," said
John Micklethwait, Bloomberg
Editor-in-Chief. "We also think our newly aligned QuickTake digital
video studio will be a powerful asset in a world where the number
of platforms for high-quality video is multiplying."
Follow QuickTake by Bloomberg on Twitter, Instagram, Facebook,
YouTube and subscribe to the QuickTake newsletter.
Bloomberg Media, the consumer-facing media organization of
Bloomberg LP, is the leading global business and financial media
company reaching a premium audience of more than 80 million
consumers. With over 2,700 journalists and analysts across 120
countries, Bloomberg Media Group connects influential audiences to
news, ideas and intelligence across every platform: digital, TV,
radio, print and live events.
About Bloomberg
Bloomberg, the global business and
financial information and news leader, gives influential decision
makers a critical edge by connecting them to a dynamic network of
information, people and ideas. The company's strength – delivering
data, news and analytics through innovative technology, quickly and
accurately – is at the core of the Bloomberg Terminal. Bloomberg's
enterprise solutions build on the company's core strength:
leveraging technology to allow customers to access, integrate,
distribute and manage data and information across organizations
more efficiently and effectively. For more information,
visit Bloomberg.com/company or request a demo.
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SOURCE Bloomberg Media