LISBON, Portugal, Dec. 4, 2020 /PRNewswire/ --
- Founder and CEO of Impossible Foods, Pat Brown, is confident of replacing the use of
animals as a food technology by 2035.
- "It's not enough for us to be just as good [as meat]; we have
to be more delicious, more nutritious and more affordable to
guarantee our success, and we will."
- Brown joined European Commission President Ursula von der Leyen, Facebook CTO Mike Schroepfer and tennis star Serena Williams at 100,000-attendee online
conference Web Summit.
The founder and CEO of Impossible Foods, Pat Brown, said that it's game over for the meat
industry. Brown was interviewed by Laura
Reiley, business of food reporter at the Washington Post, at
100,000-attendee online conference Web Summit.
"Our mission is to completely replace the use of animals as a
food technology by 2035. We're dead serious about it and we believe
it's doable." … "I was confident that we would succeed when I
launched this company, and now I'm completely confident. It's game
over for the incumbent industry – they just don't realise it
yet."
Brown acknowledged that environmental concerns aren't enough to
make people change their diets, so his company has taken a
different approach.
"The whole reason we took the approach we did is that we're
depending on making a product that consumers who don't care about
climate change will choose – because it's delicious, and for its
nutritional value, affordability, convenience. And sustainability
is just a bonus."
For Brown, sustainability remains the main motivation as he
highlighted the importance of changing our diets.
"By far, the biggest factor in climate change and the collapse
of global biodiversity is the use of animals as a food technology.
Nothing comes close. We have to get rid of it. It's much more
important than replacing fossil fuels in terms of benefits for the
world."
About Patrick Brown
Patrick is founder and CEO of Impossible Foods, a company that
makes delicious, nutritious 'meat from plants' to satisfy meat
lovers, with the goal of transforming the global food system away
from the negative impact of animal-based agriculture.
About Web Summit
In the words of Inc. Magazine, "Web Summit is the largest
technology conference in the world". Forbes says Web Summit is "the
best tech conference on the planet", Bloomberg calls it
"Davos for geeks", Politico "the
Olympics of tech", and the Guardian "Glastonbury for geeks".
Useful Links:
Web Summit website: https://websummit.com/
Web Summit Flickr:
https://www.flickr.com/photos/websummit/albums/
Web Summit YouTube:
https://www.youtube.com/channel/UCJtkHqH4Qof97TSx7BzE5IQ