Nationally Televised Performance to Kick Off
The Salvation Army's 133rd Red Kettle Campaign
FRISCO,
Texas, Oct. 16, 2023 /PRNewswire/ -- Global icon,
singer-songwriter, actor, New York
Times best-selling author, businesswoman,
philanthropist, and Rock & Roll Hall of Fame inductee
Dolly Parton will perform live at
AT&T Stadium for The Salvation Army's Red Kettle Kickoff
Halftime Show during the Dallas Cowboys Thanksgiving Day game
against the Washington Commanders, airing on CBS. The Dallas
Cowboys Thanksgiving Day game has become the most-watched regular
season game of the year, drawing 42 million viewers last year.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9208752-salvation-army-red-kettle-campaign-dallas-cowboys-dolly-parton-halftime-show/
Parton's performance at the Red Kettle Kickoff will spotlight
her biggest hits paired with songs from her much-anticipated
Rockstar album (releasing November
17). The Thanksgiving Day game marks the official start of
one of the largest and longest-running annual fundraisers of its
kind. A Cowboys tradition for 27 years, the halftime show puts a
national spotlight on the need of millions during the holiday
season, issuing a rallying cry to donate to The Salvation Army's
iconic Red Kettle Campaign, which began in 1891.
"Wow! What an honor to get to kick off The Salvation Army's Red
Kettle Campaign with the halftime show during the Dallas Cowboys
game this Thanksgiving," said Parton. "Those Red Kettles have long
been a symbol of hope for our friends and neighbors who are facing
hard times. My goal is to encourage everyone who can to donate and
support their neighbors in need. Every small act of generosity
helps, and together, we can all love our neighbors this holiday
season and beyond."
"Dolly's contagious energy and positive spirit are just what we
need to support The Salvation Army's enormous effort to make this
holiday bright for millions of individuals and families in need,"
said Charlotte Jones, executive vice
president and chief brand officer for the Dallas Cowboys and former
national advisory board chairperson for The Salvation Army.
"Dolly's music has a way of inspiring hope, and we're thrilled to
have her on our national stage to spotlight the campaign this
year."
The Red Kettle Campaign is especially needed now to meet the
increasing needs of millions of families living in the United States. The Salvation Army, the
nation's largest private provider of social services, will not stop
working to provide Christmas gifts, food, shelter, and rent and
utility assistance to millions of people struggling this holiday
season and beyond — no matter the cost. Funds raised in 2022
supported services for nearly 24 million people living in
America.
"The Dallas Cowboys and the Gene and Jerry Jones Family
Foundation have kept the mission of The Salvation Army as
a focal point of giving for nearly 30
years, working with The Salvation Army to keep hope alive
and care for our most vulnerable neighbors," said Commissioner
Kenneth G. Hodder, national
commander of The Salvation Army in the
United States. "It takes an army of partners and supporters
to do what we do 365 days of the year, and we are so grateful to
count on the Cowboys' continued devotion as a trusted partner each
and every year."
The following options are available for those wishing to support
their neighbors in need:
- Donate with cash, coins, and checks, or digitally with Apple
Pay, Google Pay, PayPal, and Venmo, at any Red Kettle across the country.
- Provide Christmas gifts to children of local families in need
through The Salvation Army Angel Tree. You can also contact your
local Salvation Army about volunteering to distribute donated
Angle Tree gifts.
- Contact your local Salvation Army to sign up to volunteer at a
Red Kettle.
- Ask Amazon's Alexa to donate by saying, "Alexa, donate to The
Salvation Army," and then specifying the amount.
- Sign up for a sustaining gift of $25 a month at give.SalvationArmyUSA.org
- Give any amount by texting "KETTLES" to 51555.
- Donate cryptocurrency such as Bitcoin
or Ethereum.
Every donation stays in the community to provide help and hope
for those in need. To give help or get help, please visit
www.SalvationArmyUSA.org.
About The Salvation Army
The Salvation Army
annually helps nearly 24 million people in America overcome
poverty, addiction, and economic hardships through a range of
social services. By providing food for the hungry, emergency relief
for disaster survivors, shelter for the homeless, and
rehabilitation services for people in need, The Salvation Army is
Doing the Most Good at nearly 7,000 centers of operation around the
country. For more information, visit SalvationArmyUSA.org.
Follow us on X @SalvationArmyUS and #DoingTheMostGood.
About the Gene and Jerry Jones Family
Foundation
In the area of community service, the
mission of the Dallas Cowboys and Jones Family Foundation is built
upon the philosophy of helping those who don't have the strength,
resources, or means to help themselves, with a primary focus on a
partnership with The Salvation Army. Because the Cowboys
organization has enjoyed immense and unprecedented success, the
Jones family feels a very strong obligation to take the visibility,
energy, and celebrity of one of the world's most powerful sports
franchises and channel these dynamic forces toward the bigger
purpose of making a difference. Recognized as one of the world's
most generous families, the Joneses enlist the talents, skills, and
resources of all the Cowboys players, coaches, cheerleaders, and
members of the organization to provide a unique and cutting-edge
approach to community outreach. More information about the Dallas
Cowboys and the Gene and Jerry Jones Family Foundation can be found
at http://www.dallascowboys.com.
About Dolly
Parton
Dolly Parton is
the most honored and revered female country singer-songwriter of
all time and was recently inducted into the Rock and Roll Hall of
Fame. Achieving 27 RIAA-certified gold, platinum, and
multi-platinum awards, she has had 26 songs reach #1 on the
Billboard country charts, a record for a female artist. Parton is
the first artist to have topped the Billboard's Adult Contemporary,
Christian AC Songs, Hot Country Songs, Christian Airplay, Rock
Digital Songs, Country Airplay and Dance/Mix Show Airplay radio
charts. Parton became the first country artist honored as Grammy
MusiCares Person of the Year given out by NARAS. She has 48 career
Top 10 country albums, a record for any artist, and 110
career-charted singles over the past 50+ years. On
October 17th she is
releasing her second coffee table book in a trilogy called "Behind
The Seams: My Life in
Rhinestones" and on November
17th her highly anticipated 30-song rock
album, "Rockstar."
In 2014 the RIAA recognized her impact on recorded music with a
plaque commemorating more than 100 million units sold worldwide.
She has garnered eleven Grammy Awards and 51 nominations, including
the Lifetime Achievement Award, 10 Country Music Association
Awards, including Entertainer of the Year; five Academy of Country
Music Awards, also including a nod for Entertainer of the Year;
four People's Choice Awards; and three American Music Awards. In
1999, Parton was inducted into the coveted Country Music Hall of
Fame.
In 2020, she released the Christmas album "A Holly Dolly
Christmas" which went #1 on the Billboard Country and Holiday
charts, as well released the bestselling coffee table book
"Songteller: My Life in
Lyrics." In 2021, she won an Emmy Award for Outstanding
Television Movie for the film "Dolly
Parton's Christmas on the Square" and in December 2022, she released on NBC an all-new
original holiday movie called "Dolly
Parton's Mountain Magic Christmas" with her starring as well
as producing; it was the most watched film of that year and the two
years prior.
To date, Parton has donated over 214 million books to children
around the world with her Imagination Library. Her children's book,
Coat of Many Colors, was dedicated to the Library of Congress to
honor the Imagination Library's 100 millionth book donation. In
March of 2022, Parton released the book Run Rose Run which she
co-authored with James Patterson
which sat at # 1 on the New York Times Bestseller's List for 5
weeks, a record for this decade. She also released an
accompanying album of the same name with original songs inspired by
the book which reached #1 on three charts simultaneously ---
Country, Americana/Folk and Bluegrass Albums. From her "Coat
of Many Colors" while working "9 to 5," no dream is too big and no
mountain too high for the country girl who turned the world into
her stage.
Media Contacts:
The Salvation Army
Rebecca Reap
512.554.1715
rreap@lermaagency.com
The Dallas Cowboys
Joe Trahan
972.497.4552
jtrahan@dallascowboys.net
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SOURCE The Salvation Army
