New
fashionable and functional apparel reduces body temperature
WILLIAMSBURG, Va., April 23,
2024 /PRNewswire/ -- Popilush, the pioneer in
shapewear apparel, is excited to introduce its latest innovation -
the Bluetag COOLING Collection.
Crafted with proprietary yarn fiber made from oyster shell
extraction, these garments are designed to reduce body temperature
by 15 percent, offering unparalleled comfort and style.
Popilush's new Bluetag COOLING Collection smartly blends
function and fashion with material fabricated using yarn made with
oyster collagen, enabling the apparel to cool body temperature and
provide antibacterial properties. The oyster collagen fiber is
extracted from the interior smooth part of discarded shells and,
through nanotechnology, is combined with a nylon 6 yarn that
creates an innovative, cooling proprietary fabric. In addition to
cooling capabilities, the unique fabric also blocks more than 99%
of harmful
UVA and UVB rays that are known
to cause cancer, premature wrinkling, and sunspots.
"As we've
grown over the last two years, innovation has remained at the forefront of
our designs. Old-fashioned shapewear can retain body heat and can
be very uncomfortable to wear and our customers continue to carry
this concern and perception with them," said
Eve DeMartine, co-founder of Popilush. "When
creating the Bluetag Collection, we strived to create apparel
for women of all ages and
sizes with shapewear
built in that is actually
comfortable, chic, and keeps you cooler."
The Bluetag COOLING collection boasts an antibacterial effect,
providing superior hygiene for the modern, health-conscious woman
who demands style and
substance. Particularly in hot climates
or during hot summer months, women are
more prone to breakouts and infection when they wear form-fitting
clothing.
The collection's fabric is rich in collagen protein delivering a
moisturizing, smoother texture, guaranteeing not only a stunning
appearance but also an irresistibly soft feel against your
skin.
The Popilush dresses feature built-in shapewear mesh that
supports and sculpts the wearer's waistline and legs. The
overlapping gusset design makes restroom visits easier and is
cotton-lined for added comfort, eliminating the need for underwear.
The bust area is designed to provide better coverage and support,
with removable padding for added convenience. The design also
minimizes visible shapewear lines, ensuring a seamless
look. Customers have hailed Popilush apparel as their versatile,
go-to garment that never misses and allows for self-expression.
About Popilush
Popilush is the pioneer of apparel with built-in shapewear
that empowers women of all shapes and sizes to look as good as they
feel, every day. They design shapewear apparel that includes
garments innovated with built-in lifting, smoothing, and shaping,
for everyday support. Their mission is to uplift all women so they
can feel their best, and have the freedom and confidence to be
themselves. Their high-quality apparel
is available in a diverse
range of sizes at an affordable price.
With Popilush, you can confidently express your unique style
while enjoying the benefits of premium apparel. To learn more
about Popilush and discover their products, please visit
www.popilush.com, or engage with the Popilush community on
Instagram @popilush.
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SOURCE POPILUSH LLC