- Today, Epidemic Sound announces its partnership with renowned
DJ, producer, and electronic music pioneer Richie Hawtin.
- Hawtin will mentor four innovative, up-and-coming Epidemic
Sound artists, offering feedback on their tracks, as well as
guidance on their music careers, artistic development, and release
tactics.
- Richie Hawtin and Epidemic
Sound's shared roles as innovators in the music industry make this
partnership a perfect fit to push boundaries for the betterment of
emerging modern artists.
STOCKHOLM, May 15, 2024
/PRNewswire/ -- Epidemic Sound, the soundtracking platform for
content creation, announced today that it has partnered with
renowned producer, DJ, and electronic music pioneer Richie Hawtin. Beginning in Q2 2024, Hawtin will
mentor four Epidemic Sound artists: dreem, The Yard Woman, Hampus
Naeselius, and Maya Lourenço. He will offer guidance to help grow
their careers in the industry while providing feedback on their
release strategies and music, which is distributed to music
streaming platforms and the company's global community of content
creators and brands.
The partnership between Hawtin and Epidemic Sound is founded on
a mutual respect for creative innovation. Described as "one of the
electronic dance world's intellectual forces"
by The New York
Times, Hawtin has played a pivotal role in shaping the
electronic music genre we know today. He was raised in Ontario, later moving to Detroit, and was at the forefront of the
"minimal techno" movement in the 1990s, playing a vital role in
driving the genre forward for over three decades through his music
and his many technological innovations and accolades.
"I've long been impressed by how Epidemic Sound solved the
complexity of music licensing - the base provided by their
innovative approach has helped create new avenues for artists to
distribute their music at scale, make a living in the music
industry, and get the creative freedom they
need," said Richie Hawtin,
British-Canadian electronic music producer and DJ. "The music
industry desperately needs more alternatives for artists to thrive
in the new music paradigm, and I'm excited to join forces with
Epidemic Sound to support their talented artists in developing
their sound and careers."
Each of the artists Hawtin will mentor is pushing the boundaries
of what's possible in the electronic music world - experimenting
with different genres and using innovative techniques to create
different sounds. Mio Marberger,
also known as dreem, is a versatile artist known for his eclectic
blend of music genres like trap, pop, indie, and post-punk. An
electronic prodigy in his own right, dreem's upcoming collaboration
with Hawtin is poised to be a groundbreaking fusion of talent and
innovation. Similarly, The Yard Woman, hailing from Greece and based in London, transforms the electronic landscape
into her personal playground, drawing inspiration from unexpected
sources like pop, rock, and world music.
As classical music continues to rise in popularity and
evolve as a genre, artist Hampus Naeselius marries electronic
elements with classical music to create epic compositions for film,
television, and advertising. With Richie
Hawtin's background in cinematic storytelling, this
collaboration promises to push the boundaries of the classical
genre. Lastly, DJ and producer Maya Lourenço (Parallax Deep and
Blue Saga) is celebrated for their experimental soundscapes and
innovative use of technology, making Hawtin an ideal
collaborator.
"We are beyond excited to announce this partnership. Richie is
an electronic music legend who has significantly impacted the
global electronic music scene," said John Cleary, Epidemic Sound's Director of
Americas and Global Music Recruitment. "By partnering with
Richie, Epidemic Sound continues to fuel the next generation of
artists and superstars and launch fantastic music to content
creators, brands, listeners, and fans worldwide."
After launching its music licensing solution in 2009, Epidemic
Sound has seen the reach of its music grow exponentially, to the
point where it now gains 2.5 billion daily views on platforms like
YouTube and TikTok, providing a powerful distribution engine for
its artists. Simultaneously, it has consistently developed its
remuneration model - which now includes a 50/50 streaming royalty
split, fixed fees per track, and a portion of a SEK 30 million soundtrack bonus - while offering
freedom for artists to work non-exclusively on multiple projects at
the same time, and facilitating creative collaborations with
industry legends such as Hawtin.
In tandem with its commitment to fair compensation and artist
collaborations, Epidemic Sound has demonstrated continuous
innovation by introducing a range of cutting-edge tools and
features that enhance the content creation experience. Notable
developments include the 'Music Recommender' (2020), the 'More of
what you like' feature (2020), and the audio-based search tool,
'Epidemic Audio Reference (EAR)' (2022). Most recently, Epidemic
Sound unveiled Soundmatch: an AI-powered music discovery tool
designed to save creators' time and deliver vastly better results.
These advancements showcase the company's dedication to adapting to
the ever-changing landscape and delivering exceptional experiences
for both artists and content creators.
About Richie Hawtin
Richie Hawtin aka Plastikman is a
genuine original. His critical acclaim spans the creative realm of
the fine art community to the technological vanguard. As a
performing artist, he is constantly pushing conceptual frontiers,
creating ideas and experiences that would have seemed pure science
fiction when he began his career in the emerging techno scene in
Detroit. Hawtin is British-born
and Canadian-raised. He is the business mind behind the labels Plus
8, MINUS Records and now From Our Minds. And, of course, he is
Plastikman, perhaps that most of all, electronic musician par
excellence, maintaining an underground agenda of avant-garde
electronica over six albums. The New York
Times called him "one of the electronic dance world's
intellectual forces,". Raf Simons, Co-Creative Director at Prada,
says he listens "to Richie Hawtin's
music like others listen to classical music", calling him "the
Kraftwerk of today". In technology, it was Hawtin who led the shift
from physical to digital DJing through the creation of Final
Scratch; he was a co-founder of the pioneering Beatport digital
store; head of his own music-technology fund Plus 8 Equities; and
PLAYdifferently for innovative DJ and performance technologies with
MODEL 1.
About dreem
Mio Marberger, known professionally
as "dreem," is an accomplished artist whose musical journey spans
across diverse genres including trap, pop, indie, and post-punk,
with a current focus on electronic music. Dubbed "The Prodigy,"
Mio's remarkable talent shines through with an impressive
portfolio. By the age of 21, Mio had already released 80 tracks
across various electronic subgenres for Epidemic Sound.
About Hampus Naeselius
Hampus Naeselius is a versatile Swedish composer and producer
renowned for crafting vivid sonic landscapes tailored for film,
television, and advertising. With a keen ear for blending
traditional orchestral elements with modern electronic textures,
Naeselius has carved out a distinct niche in the contemporary music
landscape. His music transcends boundaries, resonating deeply with
audiences through its profound emotional depth.
About Maya Lourenço
Maya Lourenço, aka Parallax Deep and Blue Saga, is among
Stockholm's most acclaimed DJs and
producers, known for their passion in uncovering what lies "under
the hood" – both physically and sonically. They seamlessly blend
various electronic music genres with a focus on the low-end punch.
Maya also heads the labels '10YEARS' and 'Surfaced Trax,' the
latter exploring deep sea concepts with a personal touch.
About The Yard Woman
The Yard Woman, a Greek-born, London-based DJ and producer, is a leading
name in UK Melodic Techno. Known for her eclectic influences and
hybrid melodic tracks, she invites listeners to immerse themselves
in her rich sonic landscapes. With releases on labels like Running
Clouds and Panda Lab Recs, and performances alongside industry
giants like Mathame and Victor Ruiz,
her trajectory in the electronic music scene is marked by
undeniable talent and inevitable growth.
For more information, please contact:
Stephen Setchell
Senior Global PR Manager
stephen.setchell@epidemicsound.com
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SOURCE Epidemic Sound