Sensory Toys first licensed product based
on J. Pierce Art
ORLANDO,
Fla., May 16, 2024 /PRNewswire/ -- The Dr. Lisa
Brands Company will showcase the first infant toys in the Baby JP™
line, based on the designs of modern artist J. Pierce, during
the ABC Kids Expo in Las Vegas
this month before they arrive at retail later this summer.
The new infant toys are each designed with the freshness of J.
Pierce's street art and to aid infants along their journey of
sensory and brain development in a fun and engaging way. The
range will be launched in the market for Fall 2024.
"As a mother, I am a big proponent of toys that encourage the
development of tactile and fine motor skills, touch and feel, and
other senses," said Dr. Lisa
Williams, Chief Executive Officer, The Dr. Lisa Brands
Company. "The bold, fun and colorful patterns of J. Pierce's
artwork check the box for visual stimulation, and we've
incorporated elements to engage other core developmental
skills."
"Through my art, I want to evoke happiness," said Justin Pierce. "It's so rewarding to extend its
meaning through these toys. I've loved working with Dr. Lisa's team
to develop the Baby JP line and am truly blessed - it's just the
beginning."
Baby JP is among the first product debuts since the Dr. Lisa
Brands Company expanded its licensing and the infant and juvenile
business. Last year, J. Pierce and the Dr. Lisa Brands Company
announced a partnership for a wide range of licensed products
including sensory-based infant toys, fashion dolls, impulse items,
coloring and activity items, seasonal dress-up, stationery,
backpacks, and home décor.
"We have collaborated with J. Pierce on previous projects and
are huge fans of his modern contemporary art style," said
Lee Clemons III, Executive Vice
President of Sales, Licensing and Partnerships for The Dr. Lisa
Brands Company. "In developing our infant toy sensory collection,
J. Pierce and his artistic abilities were a perfect match to our
vision. We are proud to partner with J. Pierce to bring sensory
engagement to infant categories with his unique usage of colors and
patterns with his Baby JP brand appealing to both Millennial and
Gen Z parents and parents-to-be."
The Dr. Lisa Brands Company will showcase the new Baby JP
products at the ABC Kids Expo at the Mandalay Bay in
Las Vegas on May 15-17 at Booth 575.
About J. Pierce
J. Pierce is a modern contemporary
artist who grew up on street art and skateboarding. He stands for
everything outside the box. His passion and artistic abilities
allow him to create custom, unique products and urban murals that
touch people and evoke happy emotions. Justin's unique usage of
colors and patterns appeals to and attracts both the young and the
young-at-heart. His inspirations include artists like Warhol,
Haring, and Picasso. He's constantly challenging his mastery by
drawing new inspiration from galleries and pop culture.
About The Dr. Lisa Brands Company:
The Dr. Lisa Brands
Company is a black woman-owned powerhouse incorporating EPI, a
leading multicultural toy manufacturing and design firm, including
an animation division. Since establishing the company in 2003 to
create dolls so children of all ethnicities can grow up seeing
their beauty reflected back at them, Dr. Lisa Williams has been recognized as a pioneer
and leader in the industry. Dr. Lisa was named the 2022 Women in
Toys Wonder Woman Rising Star Manufacturer and the 2023 Toy
Association's Finalist for Champion of Diversity and Inclusion.
The Dr. Lisa Brands include The
Fresh Dolls (named Oprah's Favorite Things), The Fresh
Beats (2023 TOTY Doll of the Year Finalist), Black Panther: Wakanda
Forever Fresh Fierce Collection (2022 TOTY Doll of the Year
Winner), Positively Perfect Dolls, Fresh Squad, Simply Fresh Dolls,
Fresh Fashions and Accessories. The sculpts are one-of-a-kind
pieces of art with unique facial features, custom blended skin
tones, and a variety of hair textures reflective of ethnicities
found around the world - African American, Afro-Latina,
Latino/Hispanic, Caucasian, and Mixed-Race/Bi-Racial. EPI
dolls are priced for every budget, so every child has access and
can be found in stores across the globe, including giant retailers
like Target, Walmart, Meijer, Amazon, and
Macy's. https://thefreshdolls.com/
Contacts:
Lee Clemons
III
EVP, Sales, Licensing and Partnerships
lee@worldofepi.com
(479) 601-6861
Janis Van Tine
JVT PR for The Dr. Lisa Brands
janisjvtpr@gmail.com
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SOURCE World of EPI Company