The partnership with WBD Conexión Latina brings an impressive
additional reach of 16 million monthly U.S. Bilingual Hispanic
Adults to Canela Media's portfolio
NEW YORK ,
May 16,
2024 /PRNewswire-PRWeb/ -- Canela Media, a leading
technology and innovation Hispanic multicultural media company,
announces a strategic partnership with WBD Conexión Latina adding
over 16 million monthly U.S. Hispanic Adults to increase Canela
Media's scale to over 45 million monthly uniques across its
portfolio, and reaching over 40% of the bilingual U.S. Hispanic
population. WBD Conexión Latina is an offering at Warner Brothers
Discovery that is dedicated to serving the bilingual Hispanic
market by providing access to premium content across the vast
portfolio of WBD genres.
We are excited about our strategic
partnership with Canela Media to further connect advertisers with
this high value audience.
This exclusive partnership represents a pivotal moment in
connecting advertisers with more high-value U.S. Hispanic bilingual
audiences to deliver more reach, more engagement, and more
authentic connections through various platforms such as CTV, mobile
and tablet. Canela Media becomes a premier platform for brands
targeting U.S Hispanics with accuracy and precision through a broad
spectrum of content and across diverse audience segments.
"We are excited to announce our partnership with Warner Brothers
Discovery, a collaboration that allows us to offer our advertisers
unparalleled access to premium content to reach bilingual
audiences. This partnership underscores our commitment to
delivering targeted advertising solutions that resonate deeply with
diverse audiences, empowering brands to connect effectively in
today's multicultural landscape," said Isabel Rafferty Zavala, Founder & CEO of
Canela Media. "
"At WBD US Hispanic, we believe in the power of 'more.' That's
why we created WBD Conexión Latina, to offer brands the opportunity
to connect with U.S. bilingual Hispanic audiences through our vast
portfolio of brands. We are excited about our strategic partnership
with Canela Media to further connect advertisers with this high
value audience," said David Tardio,
VP Advertising Sales at Warner Brothers Discovery.
The exclusive partnership with WBD Conexión Latina complements
the existing opportunities for advertisers to connect with valuable
U.S. Hispanic audiences via Canela Media's already impressive owned
& operated OTT platforms such as Canela.TV and exclusive
partnerships with MARCA and FutbolSites, as well as premium CTV
inventory access through our MVPD partners. Canela Media's
standalone app, Canela.TV, offers diverse and engaging content
across our Originals, Sports, News, Music, and Family-friendly
content on VOD, over 90 live channels and more than 70 FAST
channels.
About Canela Media
Canela Media is a leading technology driven media company offering
brands a complete ecosystem to connect with multicultural audiences
starting with its free streaming platform service Canela.TV,
enriching the new generation of U.S. Latinos with free access to
culturally relevant content both on VOD and Live Channels, which
includes a unique blend of music programming through Originals,
Canela Music, Canela Kids, Canela
Deportes, Canela News and a robust library of Novelas and Classic
Mexican Films.
As part of Canela Media's proprietary data solution offering,
Canela Audience Solutions is centered on an OTT first approach that
helps identify U.S. Hispanic audiences in English and Spanish
language OTT platforms providing unprecedented OTT scale for
advertisers to reach U.S. Hispanics. Moreover, Canela Media's large
scale in premium Spanish-language sites, combined with the
company's proprietary data, provides in-depth knowledge and
understanding of how to establish meaningful and culturally
relevant connections with the new mainstream Hispanics.
For more information, please visit
http://www.CanelaMedia.com
About Warner Brothers Discovery U.S. Hispanic:
Warner Brothers Discovery U.S. Hispanic is comprised of Discovery
en Español, Discovery Familia, CNN en Español and Hogar de HGTV.
Discovery en Español connects Spanish-speaking viewers in the U.S.
to the world and all its wonder and possibilities. Discovery
Familia draws audiences into the unique lives of extraordinary,
authentic, captivating characters. With diverse and fascinating
characters, Hogar de HGTV inspires audiences to create and bring
their personal vision of home and food to life. Fans of the
networks can also enjoy their offerings with livestreaming and
on-demand content via the "GO" TV Everywhere apps: Discovery en
Español on Android and iOS; Discovery Familia on Android and iOS;
and Roku and Fire TV. For more information, follow the networks on
Facebook @discoveryenespanol, @discoveryfamilia and @hogarhgtv; and
on Instagram @discoveryenespanol, @discovery.familia and
@hogarhgtv.
Media Contact
Paula Baldwin, Canela Media,
8453000633, jfugel@salilapr.co, https://canelamedia.com/
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SOURCE Canela Media