The manufacturer's quality machines to be used on "OMG FASHUN"
with Julia Fox premiering on E!
AURORA,
Ill., May 16, 2024 /PRNewswire-PRWeb/ -- BERNINA
of America, the leading sewing, longarm, and serger manufacturer is
proud to announce its participation in the OMG FASHUN series hosted
by Julia Fox and Law Roach on E!
"Our tagline here at BERNINA is 'Made to
Create,' and we cannot wait to see what these disruptors create on
OMG FASHUN with these innovative machines," said Michaelynn Rose, vice president of marketing for
BERNINA of America.
Over the course of eight episodes, OMG FASHUN will follow
disruptors (competitors) as they create themed designs for actress
and fashion trailblazer, Julia Fox.
The disruptors will have access to materials provided by BERNINA of
America throughout the creation process.
In addition to a variety of notions, the manufacturer has
provided over 30 machines to OMG FASHUN. The machines include the
BERNINA 570 QE, B 700 E, L 860, and B 475 QE Kaffe Fassett Edition.
From an innovative serger to an embroidery powerhouse, all machines
offer precision and features for ease of use and creativity during
the competition.
"Our tagline here at BERNINA is 'Made to Create,' and we cannot
wait to see what these disruptors create on OMG FASHUN with these
innovative machines," said Michaelynn
Rose, vice president of marketing for BERNINA of
America.
The brand new competition series airs Mondays at 9 PM ET/PT on E! with two back-to-back half-hour
episodes.
ABOUT BERNINA
BERNINA is the world's premier manufacturer of quality
state-of-the-art sewing, quilting and embroidery machines,
overlockers and embroidery software. Since being founded over 130
years ago, BERNINA has maintained a strong commitment to serving
the creative community. This dedication threads through the Swiss
precision found in every machine, the training and education
available through our over 400 fully trained independent BERNINA
Dealers and the endless tutorials and content shared on the BERNINA
WeAllSew blog and social media channels. BERNINA products are
designed for beginning to advanced sewists and priced to meet a
variety of budgets, with new products being introduced every
year.
ABOUT OMG FASHUN
E! teams up with trailblazing style icon Julia Fox and renowned image architect Law Roach
as they host the new eccentric fashion design competition series
"OMG Fashun," premiering with two back-to-back half-hour episodes
on Monday, May 6 at a special time
9:30 p.m. ET/PT. Back-to-back episode
premieres to follow weekly with shift back to 9:00 p.m. & 9:30 p.m.
ET/PT respectively.
Handcrafted is the new haute couture on "OMG Fashun" as Julia
inspires pioneering fashion disruptors to upend traditional style
convention, break the rules and redefine "cool." Each episode
challenges three disruptors to create a boundary-breaking look born
of Fox's beautifully bold brain. Using materials and techniques
that would make fashion's so-called gatekeepers squirm, the
contestants must race against the clock to compose and style their
unconventional ensembles for the judging panel, consisting of Fox,
Roach and a rotating expert guest judge. The disruptor with the
most eye-catching, unexpected and cutting-edge look is crowned the
winner of the competition. Each week's winner is awarded a
$10,000 cash prize and gets their
garment modeled by Fox.
Media Contact
Samantha Shreve, BERNINA of
America, 1 773-208-7707, samantha@lolacharlescommunications.com
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SOURCE BERNINA of America