Automatically convert creator-generated
content into dynamic digital ad assets that can be served across
all digital media channels
NEW
YORK, May 23, 2024 /PRNewswire/ -- Clinch,
the leader in dynamic ad serving & personalization and creator
of Flight Control, the Omnichannel Campaign Activation
Platform, announced today a new strategic partnership with Linqia,
the premier influencer marketing partner for the world's leading
brands, to offer advertisers a full-service solution to create,
scale, and optimize creator content across media channels including
programmatic display, online video, connected TV (CTV), and digital
out-of home (DOOH).
Brands are increasingly turning to the creator economy, set to
grow to approximately $24 billion by
the end of 2024 (source), as an opportunity to drive deeper
engagement with their audiences. However, the ability to scale
creator-generated content has been incredibly difficult due to the
confines of walled gardens and siloed channels that lacked the
connective tissue necessary to enable omnichannel media activation.
Now, Clinch and Linqia have joined forces to offer advertisers a
streamlined solution to reach audiences with high-performing
dynamically personalized creator-content ads, virtually everywhere
they consume media.
"We've always believed in the power of creator-led content to
power a brand's entire advertising ecosystem, but very few
marketers are capitalizing on the performance benefit of creator
content in their omnichannel ad buys," said Daniel Schotland,
COO of Linqia. "Through our partnership with Clinch, we've created
a first of its kind opportunity for marketers to connect with
world-class creators and seamlessly port all of that content into
every ad channel and placement, with real-time, dynamically
populated elements."
How it works: Through this partnership, Clinch and
Linqia have developed a solution that handles all the heavy lifting
required to activate dynamically personalized, high-performing
creator content ads at scale. Linqia connects brands to content
creators and influencers, and through a streamlined briefing
process, develops high-quality brand safe creator content. This
content is shared to Flight Control, Clinch's platform, where it is
inserted into dynamic ad templates that support an array of dynamic
elements, such as products, messaging, and highly engaging
shoppable opportunities. Flight Control's robust omnichannel ad
server powers the decisioning logic behind each creative variant to
ensure the optimal creative output is served for every impression.
Granular creative engagement insights gleaned from the creative ad
serving process are fed back into the campaign in real-time for
rapid optimization, and to inform future/ongoing creator-led
content strategies, creative production, media, and audience
optimization, and more.
"The ability to make creator-content dynamic, and scale it
everywhere in a truly seamless, automated way is going to be a game
changer for advertisers who want to build innovative, highly
relevant brand experiences for their consumers," said Charel MacIntosh, Head of Business Development
and Strategic Partnerships at Clinch. "Our partnership with Linqia
is yet another step forward in helping advertisers maximize the
value of their creative and media investments."
A Summary of Benefits:
- Prevent ad fatigue and drive campaign performance with the
creation of abundant, high-quality creator content.
- Quickly react to cultural moments, with streamlined automated
workflows, and rapid dynamic optimizations.
- Deliver a more relevant ad experience to your customer, with
creator-content that speaks to all audiences, and dynamic elements
that reflect real-time circumstances (like weather conditions, live
events, product promotions/availability, price, and more).
- Activate highly engaging shoppable ad experiences in a variety
of dynamic, user-centric formats.
- Unlock unique creative engagement insights that can be used to
optimize creative and media strategies, as well as real time
campaigns.
To learn more about this first to market offering, contact
linqia@clinch.co or book a demo here.
About Clinch
Clinch is the recognized leader in
omnichannel ad serving. The company's AI-driven dynamic
personalization technology delivers custom-tailored ad experiences
across all channels, driving best-in-class performance and ROI.
Flight Control, Clinch's Omnichannel Campaign Activation Platform,
enables agencies and brands to manage the entire campaign
lifecycle, from strategy through activation and measurement, on a
single platform that makes them massively more productive,
efficient, and profitable. In everything Clinch does, it automates
workflows and leverages data to personalize and optimize display
and video ad experiences at scale, across programmatic, CTV, social
media, in-app, audio, and Digital Out of Home (DOOH). For more
information visit: www.clinch.co
About Linqia
Linqia is the calm in the chaotic sea of
influencer marketing. As a full-service, tech-enabled platform,
Linqia handles influencer campaigns for the world's leading brands,
from strategy to execution to scale. While some influencer
companies offer only technology and others operate as creative
agencies, Linqia leverages both science and storytelling to help
brands create emotive, human-first campaigns backed by full funnel
measurement.
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SOURCE Clinch