The company has made strategic leadership
hires and promotions to enhance customer experience on
the Bitly Connections Platform and drive overall success for
the business.
NEW
YORK, June 20, 2024 /PRNewswire/ -- Bitly Inc.,
the world's leading Connections Platform, announced today the
appointment and promotion of several key leaders to drive product
innovation and business growth. These leadership elevations are
part of Bitly's ongoing commitment to providing unparalleled value
and service excellence to its global customer base while also
establishing itself as a best place to work.
Bitly has achieved impressive growth in 2024, increasing its
workforce by 18% year-over-year (YOY) across key departments,
including engineering, finance, product development, and design.
This strategic personnel investment highlights the company's
commitment to driving innovation within its Connections Platform,
amplifying overall business growth. Its latest product enhancement,
Bitly Pages, exemplifies this progress offering businesses a
powerful tool to create, share, and convert end-to-end customer
connections. As the company strengthens its leadership teams, it is
able to evolve its Connections Platform while also delivering
reliable, scalable, and secure customer experiences.
"As we scale both our platform and global customer base, it's
important that we invest in the right talent to drive our strategic
initiatives," said Toby Gabriner,
CEO, Bitly. "These leaders bring a wealth of experience that
directly aligns with our mission and commitment to creating a
collaborative performance-led culture, while also helping to shape
our product vision and driving financial success for Bitly."
Jerome Alabado, hired as Vice
President of Financial Planning and Analysis, will drive
financial planning, budgeting, and forecasting to support the
company's growth and profitability objectives. He oversees
strategic financial analysis, enhancing efficiency and accuracy in
financial systems and tools to enable informed decision-making.
Jerome held leadership roles at public companies and high-growth
startups, most recently as Vice President of Finance at
ActiveCampaign.
Lauren Schuman, hired as Vice
President of Product Growth, will focus on driving sustainable
revenue growth across Bitly's Connections Platform. She will also
drive activation, monetization, and retention for Bitly's
self-serve customers. Lauren comes to Bitly with more than 15 years
of experience and prior leadership product growth roles at Mural
and Mailchimp.
Manu Jain, hired as Vice
President of Data, will continue building Bitly's comprehensive
data platform to empower Bitly with insights that fuel innovation,
enhance customer experience, and chart new pathways. Manu is a
data and analytics leader with more than 15 years of experience
building data functions from the ground up. He also has experience
shaping product strategy, vision and roadmaps with data and most
recently held a leadership role at PayPal. He has previously led
teams at Wayfair, Meta, and McKinsey.
Kelsey Stevenson, promoted to
Chief Product and Technology Officer, will spearhead strategic
initiatives to enhance BItly's technological capabilities and
product innovation, to strengthen Bitly's customer expectations and
needs. Kelsey has been with Bitly for over four years having a deep
understanding of Bitly's customers and brings more than a decade of
experience to the role.
Raphael Syed, promoted to Vice
President of Engineering, will play a pivotal role in defining
the vision and strategy for Bitly's global engineering structure
alongside Bitly's executive leadership team. He is focused on
building reliable, scalable, and secure systems for Bitly's
customers and users. He also works to enhance technical and process
efficiency and security and compliance endeavors from an
engineering perspective. Raphael most recently served as the Chief
Technology Officer (CTO) of a German start-up and was also
previously responsible for managing the engineering organization at
Chronext.
"We are confident that strengthening our leadership team with
these new appointments and promotions will help evolve our
Connections Platform to enhance customer experiences and provide
exceptional products and services to our global customer base,"
Gabriner noted. "With a strong leadership team specializing in
multiple facets, we are well-equipped to harness the power of data
to make well-informed products, financial planning, and strategic
decisions."
About Bitly
Bitly is the world's leading Connections Platform, providing a way
for brands and businesses to build more meaningful connections with
their audiences both online and offline. As a leading global SaaS
company, Bitly empowers millions of monthly active users and
hundreds of thousands of customers globally to use Bitly Links,
Bitly Codes, Bitly Pages, and Bitly Analytics as a trusted way to
engage their audience and deliver critical notifications,
information, and experiences. Bitly is proud to be named as one of
Inc. Magazine's Best Workplaces in 2023, a globally respected
publication that awards American companies this honor as the result
of comprehensive measurement of those who have excelled in creating
exceptional workplaces and company culture. For more on Bitly,
visit https://bitly.com/.
Media Contact:
Anastasia
Romanowicz: anastasia.romanowicz@bit.ly
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SOURCE Bitly Inc.