Aqua-Tots Swim School Named to Franchise Business Review’s 2024 Culture100 List
June 27 2024 - 8:30AM
Aqua-Tots Swim School was recently named to Franchise Business
Review’s fifth annual “Culture100” list. The list recognizes the
top 100 franchise brands in its 2024 research on the Best Franchise
Cultures. Aqua-Tots Swim School is the largest
international swim school franchise with more than 155 locations in
14 countries. Since its founding in 1991, the brand has maintained
its position as the leader in the learn-to-swim industry. The
company’s foremost mission is to save lives by teaching children
all over the world how to become safe and confident swimmers for
life, and Aqua-Tots' proven program is trusted by parents across
the globe and is dedicated to teaching children of all abilities,
from four months to 12 years old. The brand’s world-renowned
curriculum is used to teach more than five million swim lessons
each year. Franchise Business Review, a franchise
market research firm that performs independent surveys of
franchisee satisfaction, provides the only rankings of franchises
based solely on actual franchisee satisfaction and performance.
Franchise Business Review publishes its rankings of top franchises
semi-annually in its Guide to Today’s Top Franchises, as well as
industry reports throughout the year that highlight research on the
top franchises in specific sectors. Aqua-Tots Swim
School was among more than 360 franchise brands, representing more
than 36,000 franchise owners, that participated in Franchise
Business Review’s research on the best franchise cultures.
Franchisees were surveyed on 33 benchmark questions about their
experience and satisfaction regarding critical areas of their
franchise systems. The brands that were selected received the
highest overall ratings based on 17 unique areas that contribute to
a strong company culture, including leadership, core values,
franchisee community, and engagement.
“Finding the right
culture fit is an important part of any franchise investment
decision, but it can be difficult to gauge,” said Michelle Rowan,
president & COO of Franchise Business Review. “That’s why we
gather data on how current franchisees rate a brand’s culture. It
tells you whether franchisees believe the franchisor cares about
their success and how well the community of support staff and
franchisees work together to achieve their business objectives. For
anyone looking to buy a franchise, we recommend you start with the
brands on this year’s Culture100 list. These companies are rated
20% - 50% higher by their franchisees than other franchise brands
in the key areas that contribute to a positive culture.”
Aqua-Tots Swim School’s
survey data showed the highest rankings in their franchisees’
willingness to “do it again,” recommend the franchise opportunity
to others, and their enjoyment of the organization. The honesty and
integrity of the franchisor as well as the franchisees’ respect of
the franchisor were also among the highest-ranking benchmarks. As a
result, Aqua-Tots’ overall score was 14% above the average
Franchise Satisfaction Index. “At Aqua-Tots, we
take pride in upholding our core values. They are the foundation of
our company and are woven into everything we do,” said Craig
Wright, CEO of Aqua-Tots Swim School. “We believe that brandwide
innovation and efficiency come naturally when you prioritize
relationships over profits, hire qualified people who live your
values, and then extend grace to those who are teachable. It takes
a conscious effort from every one of our team members to create a
positive company culture where everyone feels welcome, accepted and
supported, and we are so grateful for all that our Aqua-Tots family
does to further our shared mission of saving
lives.” In addition to the Culture100 award,
Aqua-Tots Swim School has received the Top Franchise for Women
award in 2024, Franchise Business Review’s Top Franchises award for
three consecutive years, Most Profitable Franchises award in 2023,
and Top Franchises Culture award in 2022.
Visit
FranchiseBusinessReview.com to see the full list of the 2024 Best
Franchise
Cultures. ### About
Aqua-Tots Swim School Founded in 1991 and headquartered in
the Phoenix area, Aqua-Tots Swim School is making waves as the
largest international provider of year-round, indoor swim
instruction, community outreach and drowning prevention education.
Its trusted program is dedicated to children of all abilities from
four months to 12 years old and features a proven curriculum used
to teach more than five million swim lessons each year.
Aqua-Tots is recognized
in Franchise Business Review’s Top 100 Franchises for Women in
2024, Entrepreneur's Top 15 Children’s Franchises of 2023,
Entrepreneur’s Franchise 500®, Inc. Magazine's Top 5000 and
Franchise Times’ Top 200. Aqua-Tots has more than 155 locations in
25 states across 14 countries and is rapidly expanding with 90
locations in development. To learn more about franchise
opportunities, visit aqua-tots.com/franchise-development and for
more information about Aqua-Tots or to sign up for lessons near
you, visit aqua-tots.com and follow Aqua-Tots on Facebook and
Instagram. About Franchise Business
Review Franchise Business Review (FBR) is a leading market
research firm serving the franchise sector. FBR measures
satisfaction and engagement of franchisees and franchise employees
and publishes various guides and reports for entrepreneurs
considering an investment in a franchise business. Since 2005, FBR
has surveyed hundreds of thousands of franchise owners and over
1,200 leading franchise companies. To read our publications, visit
https://franchisebusinessreview.com/page/digital-guides/. To learn
more about FBR’s research, please visit
www.FranchiseBusinessReview.com
- Aqua-Tots Swim School Earns Franchise Business Review Culture
Award
Jacquelyn Lambert
Aqua-Tots Swim Schools
480-621-3226
jacil@aqua-tots.com
Ali Forman
Franchise Business Review
aforman@franchisebusinessreview.com