VANCOUVER, BC, June 28, 2024 /PRNewswire/ -- Wondershare
Filmora, one of the most popular video editing software for young
creators, released its first Gen Z Whitepaper based on a
comprehensive interview and survey focusing on the aspect of Gen Z
social reflection. This interview is an insightful study of Filmora
users, college students, and high schoolers who are trending on
social media and influencer culture in North America.
Click to download "Gen Z in Action" Whitepaper:
This comprehensive document, based on a survey of nearly 1,000
Gen Z individuals, explores the dynamic and innovative world of
this generation, shedding light on their dedication,
entrepreneurial spirit, curiosity, adaptation to AI, and passion
for content creation. The whitepaper aims to debunk common
misconceptions about Gen Z, revealing a generation that values
skills, authenticity, and the integration of AI in their creative
processes. This insightful white paper is titled the same as
Filmora's Gen Z documentary, "Gen Z in Action."
Key Findings:
- Valuing Education with a Focus on Skills and
Entrepreneurship: While traditional education remains
important, Gen Z places a higher priority on practical skills and
entrepreneurial ventures.
- Passion for Content Creation: Driven by expression,
authenticity, and entertainment, content creation is a significant
passion for Gen Z, offering flexible working hours and potential
passive income.
- Trust in Live Content: Gen Z trusts creators and
finds their product recommendations particularly influential when
delivered through live streams, perceiving live content as more
genuine than pre-recorded content.
- Adaptation to AI: Gen Z has adeptly adapted AI for
content creation, communication, and data analysis. They view AI
not as a job threat but as a tool to boost productivity and serve
as a creative partner.
"In the past decades, we've witnessed the thriving of social
media and content creation renovated by the millennials. It's been
a decade of incredible transformation in the digital space, driven
by events like VidCon, the creator's gala. We are fortunate to
embrace the new era of AI and this new generation, who are a force
of nature, bursting with individuality, creativity, and unique
storytelling styles. They're redefining self-expression and the
social media landscape through videos and live streaming. We're
here to empower every person to tell their story." - Christy, VP,
Wondershare.
About Filmora
Filmora is designed with users in mind, offering
smooth performance and an intuitive interface. With advanced AI
capabilities, over 220,000 creative assets, commercially available
music, 3D LUTs, effects, and pre-set templates, it provides
everything you need to realize your creative vision. Filmora is
accessible across all platforms. Download for free on Filmora,
follow us on YouTube,
TikTok, Instagram, and
Facebook to learn more
About Wondershare
Wondershare is a global software company known
for innovative solutions in creativity and productivity. Recognized
with awards from The Shorty Awards, G2, and GetApp, Wondershare
serves over 100 million users in 150 countries with software for
video editing, PDF management, data recovery, and more.
Media Contact: irisl@wondershare.com
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