To celebrate the partnership, a limited-edition Emily in
Paris ice cream collection is
now available in stores and Häagen-Dazs Shops around the world
LONDON, Aug. 13, 2024 /PRNewswire/ --
Today, Häagen-Dazs announces an exciting new partnership with
Paramount Consumer Products for the hit show Emily in
Paris. With Season Four
streaming on Netflix from 15th August, the show is produced by
Paramount's MTV Entertainment Studios, and created by executive
producer Darren Star (Beverly
Hills 90210, Sex and the City, Younger). Häagen-Dazs and
Emily in Paris share a
unique transatlantic journey: both born in America, crafted in
France and adored by fans
worldwide, this is a natural and exciting collaboration.
Häagen-Dazs is delighted to unveil its global Be More
Emily campaign, including a limited-edition ice cream
collection which is now available around the world, alongside
pop-up experiences and social media challenges.
Introducing the Limited-Edition Emily in Paris & Häagen-Dazs Ice Cream
Collection
To celebrate the partnership and its Be
More Emily campaign, Häagen-Dazs has launched a limited-edition
Emily in Paris ice cream
collection, featuring the brand's most-loved
flavours, Strawberry and Salted
Caramel. Redesigned in stylish Emily in Paris packaging, both flavours embody a
deliciously indulgent taste experience, perfect for fans looking to
savour the finer things in life. A special collection of
bespoke Emily in Paris cakes and creations will also
be available in selected Häagen-Dazs Shops around the world.
Scan and Win: Experience 'Paris by Emily'
To give fans a taste of
Emily's ultra stylish life, shoppers in 20 participating markets
can scan a QR code on the limited-edition packaging for a chance to
win exclusive prizes, including a once-in-a-lifetime trip to
Paris. The trip will include the
'Paris by Emily' travel experience
from DHARMA, allowing the winners to explore the city's most iconic
and charming locales, reflecting Emily's own antics on the show.
This unique opportunity brings the magic of the series to fans,
offering an unforgettable taste of Emily's Paris.
Global Activations: Bringing Emily and Häagen-Dazs to
Life
Fans around the world can also look forward to a series
of activities designed to immerse them in the spirit of Emily
and Häagen-Dazs. Pop-up experiences and social media
challenges will take place globally throughout August to celebrate
the partnership and encourage everyone to enjoy life's sweet
moments.
Celebrating Heritage, Style, and Indulgence
"This
partnership is a celebration of our shared heritage in France." said Priscilla Zee, Häagen-Dazs Brand Director.
"We are delighted to bring that to life for fans of both brands
globally, as they experience a taste of Paris with their favourite
flavours enjoying the limited-edition designs and exclusive
experiences."
Häagen-Dazs' limited-edition Emily in Paris ice cream collection is now
available in stores and Häagen-Dazs Shops around the world, where
consumers can celebrate this delightful union of flavour and style,
and discover how they can Be More Emily with
Häagen-Dazs.
Photo:
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