CVN Conversion Services International,

- Assessment creates strategy that improves operational productivity, enterprise information value - EAST HANOVER, N.J., July 31 /PRNewswire-FirstCall/ -- Conversion Services International, Inc. (AMEX:CVN), a premier professional services firm focused on delivering the value in business intelligence, data warehousing and data management solutions to Global 2000 organizations and other businesses, today announced its completion of a master data management strategy for a major software company. (Logo: http://www.newscom.com/cgi-bin/prnh/20060421/NYF015LOGO ) The client's environment consisted of two data warehouses, a CRM package, salesforce.com, a significant SAP footprint, external data, and various web- based systems which collected data. The client has been challenged with integrating customer and product data across these multiple systems, and with attaining corporate standardization across the enterprise for their major subject areas. They engaged CSI to perform a Master Data Management Strategy Assessment to provide a framework for the research, measurement, and presentation of the economic value of the customer data integration/master data management (CDI/MDM) initiative, including high-level return on investment. The client was seeking a reputable firm with subject matter expertise across the information management spectrum, including CDI/MDM, data warehousing, CRM, SAP and strong in project management. The client was also seeking a vendor that was vendor agnostic and would give independent, expert advice. CSI was a quick-study of this environment, deploying experts in all aspects of information management, which is required when dealing with modern business challenges. CSI made detailed, actionable recommendations across the spectrums of people, process and technology. The client was enabled with a better understanding of what their current environment provided, what it lacked and cost-effective ways to improve their support of the business objectives. Recommendations were made for the future of each existing component and the effective, careful introduction of an MDM hub. Data governance and a data stewardship organization with a high-level enterprise model were recommended. The architectural options for MDM were considered, and the most appropriate one for the client was recommended by the experts. According to William McKnight, CSI's senior vice president of information management, "Our strategies are focused on achieving business goals through understanding and translating them into the optimal information components and the form that should take on through all modern possibilities including MDM, data warehousing, business intelligence, operational business intelligence, and EII. Information is often the biggest contributor to business goals. Our strategy experts have excelled in information management and delivery and leverage this success to our clients. Our strategies are always well-received and often provide the blueprint for up to 80 percent of large IT organizations' efforts over the next year or more." About Conversion Services International, Inc. Conversion Services International, Inc. (CSI) is a leading provider of professional services focusing on strategic consulting, data warehousing, business intelligence, business process reengineering, as well as integration and information technology management solutions. CSI offers an array of products and services to help companies define, develop, and implement the warehousing and strategic use of both enterprise-wide and specific categories of strategic data. CSI's customers include ADP, Coach, Goldman Sachs, Liberty Mutual, Merck, Morgan Stanley, and Pfizer. Information about CSI can be found on the web at http://www.csiwhq.com/ or by calling its corporate headquarters at 888-CSI-5036. Note on Forward-Looking Statements Except for the historical information contained herein, this press release contains, among other things, certain forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such statements may include, without limitation, statements with respect to CSI's plans, objectives, expectations and intentions and other statements identified by words such as "may," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans" or similar expressions. These statements are based upon the current beliefs and expectations of CSI's management and are subject to significant risks and uncertainties, including the ability of CSI to be in compliance with all applicable American Stock Exchange continued listing requirements, the ability to maintain revenue growth, the ability to locate and acquire other businesses and to successfully integrate such acquisitions, the ability to decrease operating expenses, and those detailed in CSI's filings with the Securities and Exchange Commission. Actual results may differ from those set forth in the forward-looking statements. These forward-looking statements involve certain risks and uncertainties that are subject to change based on various factors (many of which are beyond CSI's control). CSI undertakes no obligation to update publicly any forward-looking statements. http://www.newscom.com/cgi-bin/prnh/20060421/NYF015LOGO http://photoarchive.ap.org/ DATASOURCE: Conversion Services International, Inc. CONTACT: Media, Tracee Lee Beebe, Marketing & Communications of Conversion Services International, Inc., +1-973-560-9400, ; or Investor Relations, Andrew Berlin, Account Executive, or Jeffrey Myhre, VP - Editorial, both of Porter, LeVay & Rose, Inc., +1-212-564-4700, for Conversion Services International, Inc. Web site: http://www.csiwhq.com/

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