Bigtincan Acquires FatStax to Create New Platform to Tie Sales Enablement and Salesforce.com Data together
September 25 2018 - 10:00AM
Business Wire
Enterprises need a better way to map their
business process from CRM to Sales Enablement – Adding FatStax
technology to Bigtincan Hub Platform allows businesses to connect
data from CRM to front line sellers
Bigtincan, the leader in mobile, AI-powered sales enablement
automation, today announced the acquisition of FatStax, a sales
enablement leader creating end-to-end connections across CRM and
sales enablement. Through this acquisition, Bigtincan will be the
first sales enablement platform that lets businesses map their
entire buyer journey from CRM to field and inside sellers. The
acquisition also expands Bigtincan’s existing sales enablement
offerings as well as builds the company’s presence in the
Midwestern region of the U.S. This announcement was made at
Dreamforce 2018, taking place September 25-28 in San Francisco.
FatStax pioneered the ability for salespeople to extend sales
enablement from customer engagement through ordering with the
FatStax Catalogs product. FatStax technology has been used in key
verticals including life sciences and manufacturing to drive
increased revenue and productivity in distributed sales teams. In
pairing Bigtincan’s AI-powered sales enablement solution with
FatStax's market expertise in key verticals, Bigtincan is uniquely
positioned to support sales representatives to improve customer
engagement and drive deal closures.
“We are thrilled to welcome the FatStax team to the Bigtincan
family,” said David Keane, co-founder and CEO of Bigtincan.
“FatStax brings unmatched expertise in enabling success for sales
teams in today’s evolving market. In the face of uncertainty when
it comes to global trade and product tariffs, the ability to map
the entire buyer journey from engagement to order across catalogs
of products is paramount to amplifying customer service and driving
deal closures. We see this as a huge asset to enhance our existing
platform, and continue to build our portfolio offerings as we look
to meet the needs of sales teams across industries.”
FatStax’s mobile sales tool transforms spreadsheets, paper
catalogs and website content into modern digital catalogs, updating
relevant product data instantly, answering customer questions and
linking deeply into processes inside CRM. FatStax technology
foundation is built using some of Salesforce.com’s most innovative
technologies like Heroku and AppExchange, and enables mobile users
with a native Apple iOS solution. This announcement comes on the
heels of Salesforce.com and Apple announcing a strategic
partnership to kick off the week at Dreamforce. Bigtincan offers a
unique approach to building a tech stack with extensive
capabilities for both Apple and Salesforce.com. FatStax technology
adds to this position, uniting these enhanced capabilities with
Bigtincan’s already comprehensive, AI-powered sales enablement
platform.
“Bigtincan’s industry leading AI approach and global footprint
gives us a significant opportunity to leverage each other's
strengths and move even faster towards our shared long term
vision,” said co-founder Mark Walker. FatStax CEO Rusty Bishop
added, “FatStax’s core mission has always been to transform sales
people into trusted advisors with the ability to answer customers’
deep questions anywhere, anytime and help them operate faster than
ever before.”
With headquarters in Indianapolis, Indiana and facilities in San
Diego and Detroit, FatStax will also provide an opportunity for
Boston-based Bigtincan to continue grow its U.S. market presence,
especially in the Midwestern region, and expand its world-class
talent pool, bringing FatStax’s employees onboard at Bigtincan.
Full terms of the acquisition are available on the Bigtincan
Investor site (http://investors.bigtincan.com/) or on the
Australian Stock Exchange website (http://asx.com.au).
To learn more about Bigtincan and Bigtincan Hub, visit
www.bigtincan.com.
About BigtincanBigtincan (ASX:BTH) helps sales and
service teams increase win rates and customer
satisfaction. The company’s mobile, AI-powered sales
enablement automation platform features the industry’s premier
user experience that empowers reps to more
effectively engage with customers and prospects and
encourages team-wide adoption. Leading brands
including AT&T, ThermoFisher, Merck, ANZ
Bank and others rely on Bigtincan to
enhance sales productivity at every customer interaction.
With global sales and marketing headquartered in Boston, Bigtincan
also has offices across EMEA, Australia and Asia. To discover more
about how your organization can benefit from the Bigtincan Hub
platform, please visit www.bigtincan.com or follow
@bigtincan on Twitter.
About FatStaxFatStax is based in the United States with a
Midwest headquarters located in Indianapolis, Indiana with offices
in San Diego, California and Detroit, Michigan. FatStax’s SaaS
software is used by manufacturing, life sciences and industrial
companies to help their sales and service teams perform better.
FatStax transforms sales people into trusted advisors with the
ability to answer customers’ deep questions anywhere, anytime and
help them operate faster than ever before. FatStax removes
dependencies on inefficient business systems of the past and
replaces them with intelligent business tools of the future.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180925005789/en/
PAN Communications for BigtincanEmily Featherston,
617-502-4300Bigtincan@pancomm.com
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