Apple Introduces Clips: The Fun, New Way to Create Expressive Videos on iOS
March 21 2017 - 7:30AM
Business Wire
New App for iPhone & iPad is Incredibly Easy to
Use & Introduces an Innovative Way to Create Animated
Titles
Apple® today introduced Clips, a new app that makes it quick and
fun for anyone to create expressive videos on iPhone® and iPad®.
The app features a unique design for combining video clips, photos
and music into great-looking videos to share with friends through
the Messages app, or on Instagram, Facebook and other popular
social networks.
This Smart News Release features multimedia.
View the full release here:
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Apple Introduces Clips: The Fun, New Way
to Create Expressive Videos on iOS (Graphic: Business Wire)
Clips also introduces Live Titles™, a breakthrough feature that
lets users create animated captions and titles using just their
voice. Fun effects including comic book filters, speech bubbles,
shapes and full-screen animated posters help bring out the
personality in videos made with Clips.
“Clips gives iPhone and iPad users a new way to express
themselves through video, and it’s incredibly easy to use,” said
Susan Prescott, Apple’s vice president of Apps Product Marketing.
“The effects, filters and amazing new Live Titles we’ve designed
for Clips let anyone make great-looking, easily sharable videos
with just a few taps.”
Clips lets users create multi-clip videos on iPhone or iPad
without timelines, tracks or complicated editing tools. Touch and
hold a single button to shoot live video and photos, or add them
from the Photo Library. Then add artistic filters, speech bubbles,
shapes or emoji. Users can also add full-screen posters with
animated backgrounds and customizable text. Clips has dozens of
music soundtracks to choose from, and they automatically adjust to
match the length of a video.
With Live Titles in Clips, users can add animated captions and
titles using just their voice. Captions are generated automatically
as a user speaks, and appear on screen perfectly synced with the
user’s voice. Users can mix and match different styles, and tap any
title to adjust text and punctuation, or even add inline emoji.
Live Titles supports 36 different languages.
Videos made with Clips can be shared directly to popular social
networks and video websites, including Instagram, Facebook,
YouTube, Vimeo and more. When sharing with friends in Messages,
Clips can suggest who to share with based on the people who appear
in the video, and the people a user shares with most often. When a
suggested name is selected, Clips inserts the video right into
Messages so it’s ready to send with one tap.
Pricing & Availability
Clips will be available on the App Store® for free beginning in
April, and is compatible with iPhone 5s and later, the new
9.7-inch iPad, all iPad Air® and iPad Pro® models, iPad mini™ 2 and
later, and iPod touch® 6th generation. Devices must be running
iOS 10.3.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple’s PR
website (www.apple.com/pr), or call Apple’s Media Helpline at (408)
974-2042.
© 2017 Apple Inc. All rights reserved. Apple, the Apple logo,
iPhone, iPad, Live Titles, App Store, iPad Air, iPad Pro, iPad mini
and iPod touch are trademarks of Apple. Other company and
product names may be trademarks of their respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170321005564/en/
AppleStarlayne Meza, 408-974-3391starlayne@apple.comBill Evans,
408-974-0610bevans@apple.com
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