All (PRODUCT)RED Purchases Help Provide Testing, Counseling and
Treatment for Tens of Millions of People Living with HIV/AIDS
Apple® today announced iPhone® 8 and iPhone 8 Plus (PRODUCT)RED
Special Edition, the new generation of iPhone in a stunning red
finish. Both phones sport a beautiful glass enclosure, now in red,
with a matching aluminum band and a sleek black front. The special
edition (PRODUCT)RED iPhone will be available to order online in
select countries and regions tomorrow and in stores beginning
Friday, April 13.
Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio,
which will be available beginning tomorrow. Crafted from specially
tanned and finished European leather for a luxurious look and feel,
the new folio joins other (PRODUCT)RED devices and accessories
available for customers to purchase. A portion of proceeds for all
(PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants
that provide testing, counseling, treatment and prevention programs
with a specific focus on eliminating transmission of the virus from
mothers to their babies. Since partnering with (RED) in 2006, Apple
has donated more than $160 million to the Global Fund, serving as
the organization’s largest corporate donor.
“This special edition (PRODUCT)RED iPhone features a stunning
red and black color combination and also offers customers the
opportunity to make an impact in fighting the spread of HIV and
AIDS,” said Greg Joswiak, Apple’s vice president of Product
Marketing. “iPhone 8 and iPhone 8 Plus improve on everything we
love about iPhone, including Retina HD displays that are more
beautiful than ever, the most powerful and smartest chip ever in a
smartphone with the A11 Bionic and more advanced cameras for
unbelievable photos and videos. We are proud to support (RED) with
this bold new iPhone and hope customers think it is as special as
we do.”
"Today’s announcement is further evidence of Apple’s leadership
in and commitment to the AIDS fight since the beginning of (RED) in
2006,” said Deborah Dugan, (RED)’s CEO. “The more than $160 million
Apple has donated in the last 11 years today equates to more than
800 million days of lifesaving ARV medication that prevents the
transmission of HIV from mothers to their babies. We’re honored
that Apple has dedicated its resources to our purpose, and can’t
wait to see customers bring our mission to life through the
purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special
Edition.”
iPhone 8 and iPhone 8 Plus are a new generation of iPhone
featuring a glass and aluminum design made with the most durable
glass ever in a smartphone, Retina HD® display and A11 Bionic chip
and are designed for the ultimate augmented reality experience. The
world’s most popular camera is even better and wireless charging
brings a powerful capability to iPhone. iPhone 8 Plus features dual
12-megapixel cameras and introduces Portrait mode with Portrait
Lighting, bringing dramatic studio lighting effects to iPhone,
allowing customers to capture stunning portraits with a shallow
depth of field effect in five different lighting styles.
Pricing & Availability
• iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will
be available in 64GB and 256GB models starting at an Apple retail
price of $699 (US) from Apple.com, the Apple Store® app and Apple
Stores, and is also available through Apple Authorized Resellers
and select carriers (prices may vary). The special edition
(PRODUCT)RED iPhone joins iPhone 8 finishes in space gray, silver
and gold.
• Both special edition models are available to order beginning
Tuesday, April 10 after 5:30 a.m. PDT, and start delivering to
customers and arriving in stores in Australia, Canada, China,
France, Germany, Hong Kong, Japan, New Zealand, Singapore, South
Korea, the UK and US on Friday, April 13. Brazil, Denmark, Ireland,
Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia,
Spain, Sweden, Switzerland, Taiwan, Thailand, UAE and other
countries and regions will follow later in April, with Chile,
Colombia, India, Israel, Turkey and other countries and regions
following in May.
• The new (PRODUCT)RED iPhone X Leather Folio will be available
from Apple.com, the Apple Store app and Apple Stores for $99 (US)
beginning tomorrow, and joins other (PRODUCT)RED products including
Beats Solo3 Wireless On-Ear Headphones, Beats Pill+ Portable
Speaker and accessories for iPhone, iPad® and Apple Watch®.
• Through Apple’s iPhone Upgrade Program, customers in the US
can get the special edition iPhone, with the protection of
AppleCare®+, choose their carrier and have the opportunity to
upgrade to a new iPhone every year. The iPhone Upgrade Program is
available at Apple.com, the Apple Store app and Apple Stores in the
US with monthly payments starting at $34.50 (US) for the iPhone 8
64GB model.
• Every customer who buys iPhone 8 or iPhone 8 Plus (PRODUCT)RED
Special Edition from Apple will be offered free Personal Setup
in-store or online to help them customize their iPhone by setting
up email, showing them new apps from the App Store® and more.*
• Anyone who wants to start with the basics or go further with
iPhone 8, iPhone 8 Plus or iOS 11 can sign up for free Today at
Apple℠ sessions at apple.com/today.
*In most countries.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2018 Apple Inc. All rights reserved. Apple, the Apple logo,
iPhone, Retina, Retina HD, Apple Store, App Store, iPad, Apple
Watch, AppleCare, and Today at Apple are trademarks of Apple Inc.
Other company and product names may be trademarks of their
respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180409005518/en/
AppleAlex Kirschner, 408-974-2479alexkirschner@apple.comMichele
Wyman, 669-276-1208michele_wyman@apple.com
Apple (NASDAQ:AAPL)
Historical Stock Chart
From Apr 2024 to May 2024
Apple (NASDAQ:AAPL)
Historical Stock Chart
From May 2023 to May 2024