Acxiom Unveils Product to Offer More Secure Authentication of Online Customers
May 19 2008 - 2:46PM
Business Wire
Concerns about identity theft are escalating. According to the
Federal Trade Commission, as many as nine million Americans fall
victim to this crime annually, resulting in businesses and
individuals losing billions of dollars. To better protect
businesses and their customers, Acxiom� Corporation (Nasdaq: ACXM)
today unveiled FactCheck-X Authenticate, a more secure means of
online account authentication. Based on unique, biographically
based question-and-answer sessions for account holders, businesses
are more secure and customers can experience a better online
authentication experience. �Biographically based authentication is
a powerful tool for businesses and their customers in combating
consumer fraud,� said Tim Christin, Acxiom�s Risk Organizational
Leader. �And FactCheck-X Authenticate leads the industry in the
number of questions that can be asked to make sure customers are
who they say they are.� Historically, online account users have
been asked for credit information to verify their identities and
authenticate themselves as having rights to account management and
resources; however, as identity theft has increased the need to
authenticate customers, using sensitive information from credit
reports to authenticate customers has exposed individuals and
businesses to fraud. Knowledge-based authentication allows
customers to choose questions to which they know the answers;
however this does not provide a customer-centric authentication
experience if users cannot remember their answers and as a result
are frozen out of necessary account access. As a solution to these
issues, Acxiom�s, FactCheck-X Authenticate does not require
sensitive information or knowledge-based authentication, and is
more advanced than other biographically based exams on the market.
FactCheck-X Authenticate offers businesses with online customer
access a Web interface that uses more than 100 biographical data
points to assess identity. These challenge exams are customizable
to suit the business in terms of question difficulty, pass rate and
exam length. Other benefits of FactCheck-X Authenticate: Seamlessly
integrates into clients� existing customer interface portal
Strengthens operational return on investment and customer approval
rates Improves customers� security experiences Includes �synthetic�
questions to help verify the identity of young adults who don�t
have an extensive consumer record For example, a customer who wants
to access his account on a bank�s Web site may be asked a series of
questions that are easy for him to answer, but difficult or
impossible for a fraudster to fake. For example: In what
subdivision do you live? What professional licenses do you hold?
How many fireplaces are in your current residence? �Customers are
often hesitant to provide credit-based answers, and this is one way
Acxiom�s FactCheck-X sets itself apart,� said Christin. �With more
than 100 possible questions, Acxiom provides companies the security
they need and customers the confidence they deserve when it comes
to protecting their credit-related information.� About Acxiom
Corporation At Acxiom, we make information intelligent�for many of
the world�s leading and most dynamic companies, enabling them to
acquire new customers, retain their most valuable customers,
communicate with customers in the methods and times they prefer,
and make profitable marketing and business decisions. Acxiom�s
unmatched customer insight is achieved by blending the world�s
largest repository of consumer data, award-winning technology and
analytics, multi-channel expertise, privacy leadership, and
superior knowledge of a wide spectrum of industries. Acxiom�s suite
of advanced, information-based risk management solutions helps
organizations manage risk, make profitable decisions and keep their
companies and customers secure through fraud prevention,
investigation, verification and authentication. Founded in 1969,
Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia and China. For more information about Acxiom, visit
www.acxiom.com.
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Sep 2024 to Oct 2024
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Oct 2023 to Oct 2024
Real-Time news about Acxiom Holdngs (delisted) (NASDAQ): 0 recent articles
More Acxiom News Articles