Acxiom(R) Online Authentication Product Meets Demands of New Education Policy
August 27 2008 - 10:00AM
Business Wire
In an effort to increase online academic integrity, new higher
education policies require nationally accredited colleges and
universities to verify that the distance learning student who
registers for a course is the same student who performs the work.
This is an issue for any institution that offers distance learning
courses. The recently signed Higher Education instructs
accreditation agencies to ensure institutions have policies and
evidence of how they verify student identities in distance
learning. Acxiom� is working with community colleges, public and
private universities, industry trade associations and accreditation
organizations to ensure the implementation of this new policy is
consistent with authentication best practices in other industries
and fits the unique needs of the distance-learning student.
FactCheck-X� Authenticate is an online tool originally created by
Acxiom to guard organizations against the risk of identity theft
and fraud. The solution uses biographical data to create challenge
exams to authenticate the identity of the individual logging on.
These exams are user friendly because the information they use �
such as house number, subdivision name or hunting license data � is
known to the person being authenticated but not to others. �Acxiom
helps colleges and universities maintain their academic integrity
standards by verifying student identity,� said Tim Christin,
managing director, Acxiom Risk Mitigation. �This online tool works
without an enrollment process, expensive hardware or broadband
requirements.� �The institutions and students who have participated
in pilot programs of this solution have been pleased,� Michael
Jortberg, Acxiom education project leader, said. �The ease of use,
integration and flexibility of this offering are appealing to
college and university professionals responsible for verification
and authentication.� National American University and Acxiom
presented�the results of a collaborative
program�developed�to�authenticate online learners�at the�Higher
Learning Commission annual�meeting in April. The pilot allowed NAU
students enrolled in select online courses to experience online
identification strategies. �Of�the�students who completed�the
survey�about the pilot program,�we found that�94 percent indicated
their�strong�preference for Acxiom�s online authentication
service,��Dr. Jeffrey�Bailie, dean�of online�instruction�at NAU
said. Bailie said that 72 percent of the students had previously
relied on face-to-face proctored exams. Bailie also said that
proctored examinations require university personnel to securely
distribute examinations to qualified proctors nationwide and
require students to report to approved testing locations at
designated times. �We believe that�FactCheck-X Authenticate�will
meet the expectations of distance learners who increasingly
insist�on��anywhere-anytime� distance learning, while also
reducing�administrative�costs�associated with�the
�this-time-this-place� examination of traditional, on-site
education.� Acxiom�s solution does not require webcams or
fingerprints, and institutions using FactCheck-X Authenticate are
notified of pass/fail rates of the authentication exams. The entire
process is delivered by Acxiom through a Web interface, alleviating
any student data management and authentication burden for schools.
Because the university or college releases no information about
students, there is no risk of noncompliance with the Family
Educational Rights and Privacy Act (FERPA). To share more about
FactCheck-X Authenticate�s benefits for distance learning programs,
Acxiom will participate in the upcoming Sloan-C International
Conference on Online Learning, the Distance Education and Training
Council (DETC), and the Western Cooperative for Educational
Telecommunications (WCET) distance education conferences in October
and November. Risk Mitigation Acxiom�s risk management capabilities
are proven to empower organizations to make decisions that increase
security and profitability, while reducing fraud across the
enterprise. This is accomplished through a complete suite of risk
solutions which include identification, investigative and
authentication services. About Acxiom Corporation The global leader
in interactive marketing services, Acxiom connects clients with
their customers through deep consumer insight, powering effective
and profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration, and consulting solutions for
effective marketing across digital, Internet, email, mobile and
direct mail channels. Founded in 1969, Acxiom is headquartered in
Little Rock, Ark., and serves clients around the world from
locations in the United States, Europe, and the Asia-Pacific. For
more information about Acxiom, visit www.acxiom.com. Acxiom is a
registered trademark of Acxiom Corporation.
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