Blackboard Partners With Acxiom to Bring Enhanced Student Verification to Colleges and Universities
January 29 2009 - 8:00AM
PR Newswire (US)
WASHINGTON, Jan. 29 /PRNewswire-FirstCall/ -- Blackboard Inc.
(NASDAQ: BBBB), a leading provider of educational technology,
announced today that it has partnered with Acxiom Risk Mitigation,
Inc., a wholly owned subsidiary of Acxiom(R) Corporation
(NASDAQ:ACXM) to offer colleges and universities an enhanced
solution for student identity verification. Under the agreement,
Blackboard and Acxiom will work together to improve student
verification for postsecondary institutions in the United States.
The partnership will enable institutions to deploy a verification
program within their e-learning platform that maintains the
integrity and privacy of student information. With the partnership,
Acxiom becomes a Blackboard Premier Partner(TM) in the recently
launched Blackboard Alliance Program(TM), which has expanded
opportunities for partners to work with Blackboard and support its
user community. "We are excited to partner with Acxiom, an industry
leader with a robust solution for student verification that is
based on technology that has been widely deployed in the financial
services industry," said Matthew Small, Chief Business Officer at
Blackboard. As a leading member in the Blackboard Alliance Program,
Acxiom joins a group of more than 2,000 commercial and academic
members that have developed hundreds of different extensions that
have enabled members of Blackboard's user community to customize
and enhance their Blackboard(R) platform. Acxiom's risk identity
verification is widely known for authenticating online banking
transactions and requires no hardware. Educational institutions
using Acxiom's authentication solutions control when, where and how
frequently students authenticate. Verification is performed over
the Internet with no intrusion into the learning process, and it
employs questions that only the student enrolled in the course is
able to answer. No student information is released in the process,
allowing institutions to avoid any potential issues with the Family
Educational Rights and Privacy Act (FERPA). "Higher education
distance learning programs are looking for a simple and affordable
solution to meet evolving integrity and verification policies,"
said Michael Jortberg, who leads Acxiom's initiative in the higher
education market. "This effort is part of Acxiom's larger role as a
leader in global identity initiatives and as a champion of consumer
privacy and online safety. We look forward to working with
Blackboard in this important partnership." For more information
about the Blackboard Alliance Program, please visit
http://blackboard.com/Communities/Partners/Bb-Alliance-Program.aspx.
For more information about Blackboard, please visit
http://www.blackboard.com/. About Acxiom The global leader in
interactive marketing services, Acxiom connects clients with their
customers through deep consumer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Founded in 1969, Acxiom is headquartered in Little Rock,
Ark., and serves clients around the world from locations in the
United States, Europe and Asia-Pacific. For more information about
Acxiom, visit http://www.acxiom.com/. About Blackboard Inc.
Blackboard Inc. (NASDAQ:BBBB) is a global leader in enterprise
technology and innovative solutions that improve the experience of
millions of students and learners around the world every day.
Blackboard's solutions allow thousands of higher education, K-12,
professional, corporate, and government organizations to extend
teaching and learning online, facilitate campus commerce and
security, and communicate more effectively with their communities.
Founded in 1997, Blackboard is headquartered in Washington, D.C.,
with offices in North America, Europe, Asia and Australia. Any
statements in this press release about future expectations, plans
and prospects for Blackboard and other statements containing the
words "believes," "anticipates," "plans," "expects," "will," and
similar expressions, constitute forward-looking statements within
the meaning of The Private Securities Litigation Reform Act of
1995. Actual results may differ materially from those indicated by
such forward-looking statements as a result of various important
factors, including the factors discussed in the "Risk Factors"
section of our Form 10-Q filed on November 6, 2008 with the SEC. In
addition, the forward-looking statements included in this press
release represent the Company's views as of January 29, 2009. The
Company anticipates that subsequent events and developments will
cause the Company's views to change. However, while the Company may
elect to update these forward-looking statements at some point in
the future, the Company specifically disclaims any obligation to do
so. These forward-looking statements should not be relied upon as
representing the Company's views as of any date subsequent to
January 29, 2009. DATASOURCE: Blackboard Inc. CONTACT: Matthew
Maurer of Blackboard Inc., +1-202-463-4860 ext. 2637, ; Carol
Cassil, APR, Acxiom Corporation Communications, +1-501-252-8854,
Web Site: http://www.blackboard.com/
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