Online Consumers Stand to Benefit from Joint Acxiom-Kynetx Solutions
October 29 2009 - 3:25PM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM) today announced a significant
investment in a business and development partnership with Kynetx,
Inc., that will enable online consumers to control their
personalization experience across multiple websites for a level of
relevancy never before available.
Consumers will be able to download applications that flag the
discounts and promotions they are most likely to be interested in.
Because the technology is brokered through a standard Web browser,
the application that the consumer has self-selected (and with it,
the consumer’s personal discounts) can accompany them across the
Web to any search engine or site.
“Our partnership with the Kynetx platform will enable consumers
to drive the content,” said John Meyer, Acxiom CEO and president.
“We will put more power in the hands of consumers to get the
content they’re looking for − and in much less time than is
required today. The applications enabled by our partnership create
consumer engagement that no one else is doing in quite the same
way. Consumers will be able to drive highly targeted, personalized
features that improve the quality of the interaction.”
“Together, we’re giving users the ability to experience the Web
in a ‘purpose-centric’ way,” said Stephen Fulling, Kynetx CEO.
“People go online to get something done. With Acxiom, we are
creating applications that fully achieve users’ goals of finding
the best information without getting lost in the clutter.”
“Kynetx is the perfect partner,” said Tim Christin, Acxiom’s
senior vice president for identity solutions. “The Kynetx engine is
the best technology to build a loyal audience because it is
consumer controlled and delivers a cross-site, experiential and
context-driven experience. And best of all for the consumer, it
ties in seamlessly with our existing identity management
solutions.”
Kynetx and Acxiom will discuss their integrated tools and how to
use them at the upcoming Kynetx Impact Conference November
18-19.
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep customer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, and serves clients around
the world from locations in the United States, Europe, Middle East,
Africa and Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
About Kynetx
Founded in 2007, Kynetx, Inc. is the leader in
context-automation services. Kynetx has developed a proprietary
rules-based development platform that is the first infrastructure
to support the “Purpose-Centric Web” (PCW) metaphor that is driving
the next era of software services and Internet applications. Kynetx
makes their technology available through value-added resellers and
individual developers.
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