Hakuhodo DY media partners Inc. and Acxiom Japan Launch New Service to Maximize Media Value
November 03 2014 - 6:15PM
Business Wire
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, and Hakuhodo DY media partners,
announced today the launch of a new service development in the
Japanese market aimed to help media companies like broadcasting
stations, newspapers, internet services and publishing companies to
power-up their data-driven marketing approach.
Leveraging Acxiom’s track record and proven success in the
creation and execution of integrated marketing platforms, this
offering will create new revenue opportunities for media companies,
by improving advertising value and designing effective media
activities based on consumers’ lifestyle and behavior. The company
has developed similar partnerships with major publishers such as
Sina Weibo in China and Seven West Media in Australia –this type of
service usually improves 5 times or more their sales results.
Acxiom, a long-time supporter of the ethical use of data, and a
leader in developments that give consumers voice and choice, will
ensure that the planning, development and implementation of this
service is done in accordance with the set of guidelines
established for the utilization of personal data.
Hakuhodo DY media partners consider data-driven marketing as a
strategic area for the Hakuhodo DY Group – this partnership with
Acxiom Japan is a testimony to the company’s commitment to
continuously seek for avenues to improve media value.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuse trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. Please access the
global Acxiom webpage for more information: www.acxiom.com
About Hakuhodo DY media partners
Hakuhodo DY media partners is a fully owned subsidiary of
Hakuhodo DY Holdings, which also owns brand agencies Hakuhodo,
Daiko and Yomiko. Having “The force behind media design” as its
corporate vision, Hakuhodo DY media partners collaborates with the
brand agencies to provide fully integrated media services for
clients. Experts in all areas of the media and content business
―planning, producing, buying, traffic and knowledge― Hakuhodo DY
media partners designs media strategies that maximize the
effectiveness of communication. The reports released by “The
Institute of Media Environment”, which is an organization that
conducts research on a person’s media contact behavior, has earned
high regards both domestically and internationally.
AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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