Acxiom Appoints Rick Erwin As President and General Manager of Audience Solutions
April 09 2015 - 4:05PM
Business Wire
Leads Strategy and Growth of Acxiom’s
Industry-leading Data Products and Services
Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced the appointment of
Rick Erwin as President and General Manager of Audience Solutions,
a newly formed division comprised of the Company’s Data and
Decision Sciences assets.
With over two decades of marketing services experience, Erwin, a
leading voice in the field of data-driven marketing, will be
responsible for driving the strategy, growth and profitability of
Acxiom’s industry-leading data and recognition products and
services.
“Data sits at the core of our business and is the natural fuel
for the entire ecosystem,” said Acxiom CEO Scott Howe. “Rick is an
extraordinary leader with a deep understanding of the value of
data-driven marketing. I am confident that his expertise paired
with Acxiom’s industry-leading capabilities will result in
increased innovation and growth.”
Prior to Acxiom, Erwin served as President of the Consumer
Insights and Targeting Division of Experian Marketing Services for
10 years. During his tenure, he led the turnaround and growth of
seven legacy data and analytics businesses, and helped establish
the company as a leader in the digital marketing space. Erwin also
held a number of senior management positions during his 12-year
career at RR Donnelley. He currently serves on the board for the
Direct Marketing Association, Chicago Youth Centers, Shedd Aquarium
and RevSpring, Inc.
Erwin will report to Scott Howe, and will be based in Redwood
City, California.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuse trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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Acxiom Investor RelationsLauren Dillard,
650-372-2242investor.relations@acxiom.comGACXMEACXM
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