Mobiquity Networks Provides Geo-Behavioral Insights Across Devices Through LiveRamp IdentityLink
April 17 2017 - 7:00AM
Mobiquity Networks, a mobile location marketing company and wholly
owned subsidiary of Mobiquity Technologies, Inc. (OTCQB:MOBQ),
announced today that it has partnered with LiveRamp™, an Acxiom®
company (NASDAQ:ACXM) and leading provider of omnichannel identity
resolution, to bring marketers greater access to Mobiquity
Networks’ highly accurate geo-behavioral data. The partnership
allows marketers to deliver better customer experiences by using
geo-behavioral data in a privacy-safe way to deliver more relevant
ad targeting and ROI measurement.
LiveRamp’s IdentityLink™ allows data owners to resolve their
data to a privacy-compliant consumer identifier leveraged by
hundreds of brands and technology platforms for people-based
marketing. In so doing, LiveRamp allows Mobiquity Networks to
connect their data to brands’ people-based marketing initiatives
and extend the reach of the data across channels.
This partnership is important because consumers expect relevant
and meaningful brand experiences. By making Mobiquity
Networks’ data available to LiveRamp’s clients and partners via the
data store feature of the IdentyLink platform, brands can meet
consumer expectations of meaningful omnichannel experiences. Ad
agencies, DSPs, Trading Desks, and other media outlets looking to
engage consumers based on their offline interests and purchase
intent can now utilize Mobiquity Networks’ audience segments for
people-based marketing.
Mobiquity Networks is also leveraging LiveRamp’s IdentityLink
solution to facilitate offline attribution analysis to clients, a
key benefit for measuring campaign ROI. Clients can augment their
first-party data by resolving anonymized Mobiquity Networks’
geo-behavioral data, resulting in a more comprehensive view of
customer activity and interests.
“With the help of LiveRamp’s IdentityLink platform, we are
helping marketers increase their campaign ROI by providing access
to users’ geobehavior in a privacy-compliant manner,” said Dean
Julia, CEO of Mobiquity Networks.
“As marketers pursue people-based strategies, they need access
to mobile data in order to build, engage, and measure audiences
across channels,” said Luke McGuinness, head of data partnerships
for LiveRamp. “We’re delighted that a leader like Mobiquity is
using the IdentityLink Data Store feature to provide value to their
customers”
About Mobiquity Networks:
Mobiquity Networks is a next generation mobile location data and
marketing company. The company provides precise, unique, at-scale
location based data and insights on consumer’s real world behavior
and trends for use in marketing and research. With our combined
exclusive data sets of mall and premium outlet beacon data, and
first party location data via our advanced SDK; Mobiquity Networks
provides one of the most accurate and scaled solution for mobile
data collection and analysis. For more information visit
www.mobiquitynetworks.com.
About LiveRamp
LiveRamp offers brands and the companies they work with identity
resolution that is integrated throughout the digital ecosystem, and
provides the foundation for omnichannel marketing. Our services
transform the technology platforms used by our clients into
people-based marketing channels that improve the relevancy of
marketing, and ultimately allow consumers to better connect with
the brands and products they love. LiveRamp is an Acxiom company,
delivering privacy-safe solutions to market and honoring the best
practices of leading associations including the Digital Advertising
Alliance's (DAA) ICON and App Choices programs. For more
information, visit www.LiveRamp.com.
Media Contacts:
Mobiquity Technologies/Mobiquity Networks Contacts:
DJulia@mobiquitynetworks.com
516-256-7766 x214
Alyssa Niemiec for LiveRamp
liveramp@havasformula.com
619-234-0345
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