WEYV Announces Partnership with Bonnier Corporation, Expands In-App Magazine Options
April 24 2018 - 8:00AM
WEYV, an app platform with music, magazines and more all in one app
experience, today announced its partnership with Bonnier Corp., one
of the largest special interest-publishing groups in America.
Through this partnership, WEYV will now offer 17 new magazines
in the app, including Boating, Cruising World, Cycle World, Field
& Stream, Flying, Hot Bike, Marlin, Motorcyclist, Outdoor Life,
Popular Science, Sailing World, Salt Water Sportsman, Saveur, Scuba
Diving, Sport Fishing, Working Mother and Yachting.
The inclusion of these special-interest titles is in direct
response to WEYV users seeking additional magazine options.
“As a start-up, it is critical that we listen to the requests
from our customers. While WEYV already offered a healthy mix of
lifestyle, trade and business magazines in the app, it was clear
there was a need for additional content focused on specific
interests,” said Stephanie Scapa, CEO of WEYV. “Partnering with
Bonnier Corp., one of the leading special-interest publishers in
the country, was an obvious and natural next step to diversify the
content we offer to our users.”
WEYV is available as an ad-free, subscription-based app that
allows users to listen to music, read magazines and (soon) watch
visual content. WEYV is available on iOS and Android devices and
via a web player for U.S.-based users.
“Consumers today are devouring media on many platforms and
partnering with WEYV nicely compliments our efforts to be where our
readers are,” said Sean Holzman, Chief Digital Revenue Officer,
Bonnier Corp. “A strategy to engage consumers in a digital
environment is key and we look forward to furthering our readership
with WEYV.”
More content – including music, magazines, podcasts and videos –
will be added to WEYV on a rolling basis.
WEYV is available for a 14-day free trial and can be accessed
via the App Store, Google Play and the WEYV website.
About WEYVWEYV, an Altair
(Nasdaq: ALTR) company, is a platform that offers a full catalog of
digital content to U.S.-based consumers and is available via iOS
and Android devices and via a web player. WEYV enables users to
listen to music (on-demand and stations), read magazines and
eventually watch visual content like TV shows and movies. WEYV is
committed to donating 0.5 percent of its revenue to charitable
causes. For more information, visit www.weyv.com and follow WEYV on
Facebook, Instagram and Twitter.
About Bonnier
CorporationBonnier Corp. is one of the largest
special-interest publishing groups in America, with more than 30
multichannel brands extending into all platforms including
magazines, digital media, events, and product licensing. Bonnier
Corp.’s brands include Popular Science, Saveur, Field & Stream,
Yachting, Flying, Salt Water Sportsman, Cycle World, Working
Mother, and Outdoor Life. Bonnier Corp. is owned by Swedish-based
Bonnier AB, a multichannel media conglomerate operating in 15
countries.
###
Media Contacts Jennifer
RisticChief Marketing OfficerWEYV, Inc.
jristic@weyv.com216-849-3109
Perri DorsetVice President, Public RelationsBonnier
Corporationperri.dorset@bonniercorp.com
- WEYV – Music, magazines and more all in one app
Jennifer Ristic
Chief Marketing Officer
WEYV, Inc.
jristic@weyv.com
216-849-3109
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