TD Ameritrade Launches AI-Driven Content Intelligence Platform for Investors
October 04 2018 - 7:30AM
Business Wire
Education platform provides customized
learning, taking clients to the next level of financial fluency
TD Ameritrade1(Nasdaq: AMTD) today announced the launch of its
Content Intelligence Platform (CIP), becoming the first in the
financial services industry to design a CIP specifically for
financial education. The platform leverages artificial intelligence
(AI) to provide customized learning experiences for clients,
organizing and categorizing all of TD Ameritrade’s educational
content, and recommending content based on clients’ behavior.
“We believe education is absolutely critical to investing,” said
Lee McAdoo, managing director, Investor Education at TD Ameritrade.
“That’s why TD Ameritrade’s library of education content includes
nearly 500 videos, 7 courses and more than 2,000 articles. But, we
also know investors have limited time and evolving expectations, so
we’ve created a customized, curated experience that will meet
clients at any stage of financial fluency, enabling them to become
smarter, faster.”
Beginning today, TD Ameritrade's education center will curate
the most popular content, based on overall viewership numbers. And,
as a client uses various types of educational content, the platform
will learn that client’s preferences and start suggesting related
articles and videos. The Content Intelligence Platform will
continue learning and evolving — later this year, the platform will
also have the capability to pull demographic information
voluntarily provided by TD Ameritrade clients, such as age and
marital status, to suggest more relevant content.
Investors are increasingly tech-forward and they expect
financial solutions that feel personal, empowering, fast, and
simple. In the latest research conducted for TD Ameritrade, “The
Tech Effect” almost half of investors say technology has made
managing their finances simpler (46 percent) compared to three
years ago. And nearly 90 percent of investors say they find
experiences like Amazon and Netflix that use AI and machine
learning to offer suggestions based on past behavior useful.
TD Ameritrade has a proud history of innovation dating back to
its founding in 1975 that includes being the first to trade over
touch-tone phone, the first to trade over the internet, the first
to offer mobile device trading, and – most recently – the first to
leverage artificial intelligence to offer trading through chat on
Facebook Messenger, Twitter Direct Messages, and Apple Business
Chat.2
In addition to being ranked as the no. 1 broker overall, TD
Ameritrade was ranked among the best for “Students of Investing” in
Kiplinger’s Best Online Brokers of 2018, recognized for an
extensive library of website content.
TD Ameritrade also provides in-person education events,
thousands of webcasts, and immersive education courses.
Last year, TD Ameritrade Media Productions Company launched the
TD Ameritrade Network, a streaming financial news and education
broadcast channel offering real-time market analysis.*
About TD Ameritrade Holding CorporationTD Ameritrade
provides investing services and education to more than 11 million
client accounts totaling more than $1.2 trillion in assets, and
custodial services to more than 6,000 registered investment
advisors. We are a leader in U.S. retail trading, executing an
average of more than 780,000 trades per day for our clients, more
than a quarter of which come from mobile devices. We have a proud
history of innovation, dating back to our start in 1975, and today
our team of nearly 10,000-strong is committed to carrying it
forward. Together, we are leveraging the latest in cutting edge
technologies and one-on-one client care to transform lives, and
investing, for the better. Learn more by visiting TD Ameritrade’s
newsroom at www.amtd.com, or read our stories at Fresh
Accounts.
1TD Ameritrade, Inc. (“TD Ameritrade”) is a broker-dealer
subsidiary of TD Ameritrade Holding Corporation. Brokerage services
provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org)
/SIPC (www.SIPC.org)
2Sources: TD Ameritrade
https://www.amtd.com/inside-td-ameritrade/our-history/default.aspx
and
https://www.amtd.com/newsroom/press-releases/press-release-details/2017/TD-Ameritrade-Enables-Trading-Through-Messenger/default.aspx
* TD Ameritrade Network is brought to you by TD Ameritrade Media
Productions Company. TD Ameritrade Media Productions Company and TD
Ameritrade, Inc., member FINRA/SIPC are separate but affiliated
subsidiaries of TD Ameritrade Holding Corporation. © 2018 TD
Ameritrade.
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version on businesswire.com: https://www.businesswire.com/news/home/20181004005114/en/
TD Ameritrade Holding CorporationChristina Goethe,
201-369-8510Corporate
Communicationschristina.goethe@tdameritrade.com@TDAmeritradePRorJeff
Goeser, 402-597-8464Investor
Relationsjeffrey.goeser@tdameritrade.com
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