Applied DNA Sciences to Present 'Combating CD/DVD Piracy' at the IRMA Conference in New York City
November 30 2006 - 3:30PM
PR Newswire (US)
STONY BROOK, N.Y., Nov. 30 /PRNewswire-FirstCall/ -- Applied DNA
Sciences, Inc. (OTC:APDN) (BULLETIN BOARD: APDN) , a DNA security
solutions company, today announced that Dr. James A. Hayward, our
Chief Executive Officer, will deliver a presentation at the
International Recording Media Association (IRMA) conference, which
takes place on December 4-5, 2006 at the Marriott New York East
Side in New York City. Dr. Hayward will be making a presentation
entitled "Combating CD/DVD Piracy with SigNature(TM) DNA" which
will focus on how APDN's SigNature(TM) Program can help deter
audio, video, software and data CD and DVD piracy and
counterfeiting. APDN's SigNature(TM) Program can be embedded on
CDs, DVDs and packaging both overtly and covertly and can be
authenticated several different ways. This technology can be used
by studios to protect their intellectual property and brand and
then applied by the replicators and packagers. The application of
the Signature(TM) DNA Markers causes little or no impact to
production flows and there is no need for retooling. We believe the
SigNature(TM) platform is secure and accurate, provides a
cost-effective way to recover sales lost to piracy and
counterfeiting and offers a strong return on investment. To date,
this technology has been used in Asia to help secure nearly one
billion consumer products, including CDs and DVDs. Regarding the
upcoming conference, Dr. Hayward said, "I welcome this opportunity
to introduce the potential power of our technology as both a way to
deter counterfeiting and piracy and to help capture sales revenue
lost to counterfeit products. Further, I look forward to the
opportunity to discuss how our Signature(TM) DNA Program offers a
forensic solution for those seeking to interdict counterfeit
products and take legal action against counterfeiters." The U.S.
Chamber of Commerce reported in 2006 that counterfeiting and piracy
cost the U.S. economy between $200 - $250 billion per year. The
digital and recording media industry has long been a victim of
piracy or the production of illegal copies of genuine media or
software and the counterfeiting and distribution of imitation media
or software. Counterfeit compact discs, DVDs, videotapes, computer
software and other digital and recording media are sold at a
substantial discount to consumers, resulting in substantial revenue
losses for the industry. These revenue losses have been estimated
to be $15 billion annually. About Applied DNA Sciences, Inc.
Applied DNA Sciences, Inc. (APDN) provides botanical DNA
encryption, embedment and authentication solutions that can help
protect companies, governments and consumers from counterfeiting,
fraud, piracy, product diversion, identity theft and unauthorized
intrusion into physical locations and databases. Our common stock
is registered under Section 12(g) of the Securities Exchange Act of
1934 and is listed on the Over-The-Counter Bulletin Board under the
symbol "APDN." Contact: Debbie Bailey, Applied DNA Sciences, Inc.,
25 Health Sciences Drive, Stony Brook, New York 11790; Tel:
631-444-8090; Fax: 631-444-8848 http://www.adnas.com/. The
statements made by Applied DNA Sciences, Inc. may be
forward-looking in nature and are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements describe the Company's future plans,
projections, strategies and expectations, and are based on
assumptions and involve a number of risks and uncertainties, many
of which are beyond the control of Applied DNA Sciences, Inc.
Actual results could differ materially from those projected due to
changes in interest rates, market competition, changes in the local
and national economies, and various other factors detailed from
time to time in Applied DNA Sciences' SEC reports and filings,
including our Annual Report on Form 10-KSB, filed on January 12,
2006, our subsequent Quarterly Reports on Form 10-QSB, and our
Current Reports on Form 8-K. The Company undertakes no obligation
to update publicly any forward-looking statements to reflect new
information, events or circumstances after the date hereof to
reflect the occurrence of unanticipated events. DATASOURCE: Applied
DNA Sciences, Inc. CONTACT: Debbie Bailey, +1-631-444-8090, fax:
+1-631-444-8848 Web site: http://www.adnas.com/
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