Lane Bryant Dares You to Take the #ImNoAngel Challenge
September 25 2017 - 8:00AM
Business Wire
Following the highly-publicized debut of the brand’s newest
#ImNoAngel ad during the EMMYS, Lane Bryant is throwing out a major
dare to all women: the #ImNoAngel Challenge, a charitable
initiative benefiting I Am B.E.A.U.T.I.F.U.L™. I Am
B.E.A.U.T.I.F.U.L is a non-profit dedicated to building self-esteem
and leadership skills in young girls and women.
Starting today, Lane Bryant aims to inspire all women to show
each other, and the next generation, what strong, beautiful women
look like through the brand’s #ImNoAngel Challenge. Lane Bryant
dares #ImNoAngel Challenge participants to join campaign stars
actress Danielle Brooks and models Ashley Graham, Candice Huffine
and Denise Bidot, in sharing their true essence and best self,
through snaps shared on social media with the #ImNoAngel
hashtag.
Throughout the #ImNoAngel Challenge, Lane Bryant will raise
donations for I Am B.E.A.U.T.I.F.U.L through iambeautiful.org, a
dedicated link shared on LaneBryant.com and the brand’s social
media pages. Donations received through February 28, 2018 will be
matched up to $100,000 by Lane Bryant for the entirety of the
campaign.
"We are extremely proud to partner with Lane Bryant in our quest
to inspire girls and women to live a B.E.A.U.T.I.F.U.L. life, which
we define as Brave, Energetic, Assertive, Unique, Tenacious,
Important, Fabulous, Unequaled and Loved!” said I Am
B.E.A.U.T.I.F.U.L Co-Founders Dr. Zenobia Edwards and Dr. Tina
Woodard. “The #ImNoAngel Challenge seamlessly aligns with the
mission of I Am B.E.A.U.T.I.F.U.L., and we look forward to
supporting more girls and women in their endeavor to become
stronger and more confident leaders.”
For those who wish to contribute donations to help more girls
and women become B.E.A.U.T.I.F.U.L. leaders, please visit
www.iambeautiful.org
Accept Lane Bryant’s dare, and join the #ImNoAngel Challenge
with hashtag #ImNoAngel on social media at:Facebook:
www.facebook.com/LaneBryantTwitter & Instagram: @lanebryant
For more information on #ImNoAngel and Lane Bryant’s partnership
with I Am B.E.A.U.T.I.F.U.L™, please visit www.lanebryant.com
About Lane Bryant®: Lane Bryant® is the nation's
leading women's special size apparel retailer, providing stylish
and high-quality fashion in sizes 14-28. The Lane Bryant collection
includes a wide selection of career to fashion conscious apparel as
well as accessories, footwear, hosiery and Cacique® intimate
apparel. Lane Bryant® fashions are available nationwide at its
776 Lane Bryant stores, and online. Lane Bryant is a
wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq:
ASNA). Please
visit lanebryant.com and cacique.com for store
locations and the latest fashion trend information.
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version on businesswire.com: http://www.businesswire.com/news/home/20170925005759/en/
PressLane Bryant:PublicRelations@lanebryant.comorPaul
Wilmot Communications:Jarred KellerJKeller@paulwilmot.comGina
FolinGFolin@paulwilmot.comMacy PotterMPotter@paulwilmot.com
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