Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising
June 18 2024 - 1:00AM
Magnite (NASDAQ:MGNI), the world’s largest independent sell-side
advertising company, and Spectrum Reach®, the advertising sales
business of Charter Communications, Inc., today announced an
expanded partnership that enhances programmatic ad-buying access
across Spectrum Reach’s extensive library of premium linear and
streaming television inventory.
With the agreement, Spectrum Reach will expand on the current
use of Magnite’s technology, which is focused on delivering
targeted ads in a programmatic, or automated, fashion in a
privacy-focused way to consumers watching TV via the Spectrum TV
App. Spectrum TV App is the country’s highest-rated pay TV
streaming app¹ and most-viewed streaming service in the U.S. on an
hours-per-household basis.²
The two parties’ agreement effectively extends Magnite’s full
programmatic capabilities to Spectrum’s newest video delivery
technology, allowing ad buyers to bid on individual impression
opportunities available on the app in real-time. Ad buyers will
also benefit from centralized planning and frequency management
capabilities across linear and digital platforms.
“Our partnership with Magnite will help our clients unlock the
full reach and capabilities of programmatic advertising,” said Dan
Callahan, Group Vice President of National Sales for Spectrum
Reach. “Magnite’s efforts to drive increased interoperability have
helped us maximize the value of our inventory to advertisers so
they can reach the desired audience for their campaign.”
Spectrum Reach provides custom advertising solutions for local,
regional, and national clients, using its aggregated and
de-identified first-party data to reach audiences on any platform.
Spectrum Reach’s multiscreen advertising sales inventory offers
access to more than 60 linear networks and over 450 streaming
networks and partners, enabling advertisers to reach consumers on
TV, streaming, online video, display, search and social media
platforms.
“Magnite has been a pioneer in the programmatic space and is
committed to advancing the growth of automated advertising access
across all environments where TV is consumed,” said Matt McLeggon,
Senior Vice President, Advanced Solutions at Magnite. “We’re
pleased to bring expanded Spectrum Reach streaming access to
programmatic buyers and to introduce the advanced capabilities of
programmatic to traditional television. These efforts will help
Spectrum Reach create enhanced revenue opportunities, ensuring ad
buyers benefit from greater efficiencies and targeting
capabilities.”
These new capabilities will benefit ad-buying agencies by
helping them drive media effectiveness for their clients. "Our
partnership with Spectrum Reach now allows for dynamic ad insertion
into linear content, offering a distinct and valuable targeting
capability,” said David Nyurenburg at Rain the Growth Agency.
“Spectrum Reach's transparency and detailed data signals are
instrumental in our ability to fine-tune campaign strategies,
driving improved performance and achieving higher levels of client
satisfaction.”
More information about activating programmatic demand with
Spectrum Reach is available at www.SpectrumReach.com.
¹iOS (App Store) and Android (Google Play) average ratings as of
Feb. 1, 2024. Apps must have at least 150k reviews through
combination of iOS & Android store reviews as of Feb. 1,
2024.²Comscore CTV Intelligence Report 2022 through Dec 2023, U.S.
Statement based on measurement of Average Hours Per HH Per Month
for Spectrum TV App vs. top streaming providers as measured on
connected TVs, gaming consoles and streaming devices.
About MagniteWe’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising company.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world’s leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, colorful Singapore, and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
About Spectrum Reach Spectrum Reach®, the
advertising sales business of Charter Communications, Inc.
(NASDAQ:CHTR), provides custom advertising solutions for local,
regional and national clients. Operating in 36 states and 91
markets, Spectrum Reach creates scalable advertising and marketing
services driven by aggregated and de-identified data insights and
award-winning creative services. Spectrum Reach helps businesses of
all sizes reach anyone, anywhere, on any screen. Additional
information about Spectrum Reach can be found at
https://www.spectrumreach.com.
Media Contacts:MagniteMegan Hughes,
mhughes@magnite.com
Spectrum ReachAndrew Russell, andrew.russell@charter.com
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