Colorado Rockies Incorporate Logo-Inspired Shape Into New Daktronics Display In Center Field
December 06 2017 - 11:47AM
Daktronics (NASDAQ:DAKT) of Brookings, South Dakota has partnered
with the Colorado Rockies to design, manufacture and install a new
LED display system at Coors Field in Denver, Colorado. The
installation coming this fall will be the fourth largest in
baseball and 258% larger than the existing display. It will feature
a unique rock-shaped formation along the top of edge of the display
inspired by the Rockies’ logo.
“We are always looking for ways to ensure the fan experience at
Coors Field continues to be one of the best in all of sports,” said
Rockies Executive Vice President/Chief Operating Officer Greg
Feasel. “Among the other facility improvements this offseason, we
feel the new scoreboard is a critical enhancement for our 25th
Anniversary Season. Daktronics has been a great partner in the
design and advanced technology, and we’re excited to present it to
Rockies fans on Opening Day, 2018.”
The new main outfield video display will measure approximately
59 feet high by 116.5 feet wide featuring a 13HD pixel layout for
exceptional image clarity and contrast. Taking the rock formation
into account, the display will feature more than 6.8 million LEDs
for a total of 8,369 square feet. It would take 734 60-inch
televisions to cover the entire display.
Capable of variable content zoning, the new video display can
show one large image or multiple different zones of content
including live video, instant replays, up-to-the-minute statistics,
graphics and sponsorship messages. Th upgraded display includes
improved ventilation to reduce overall power usage and improved
structural support to secure the increased display size.
“We’re excited to continue our long-standing relationship with
the Colorado Rockies and Coors Field with these display upgrades,”
said Daktronics President and CEO Reece Kurtenbach. “There’s a
large amount of engineering involved to create these large video
systems, including the support structure to withstand the outdoor
elements. Our team is always ready for these types of challenges as
we continue to enhance the fan experience for our customers.”
Daktronics will also be replacing the existing Rock Pile ribbon
display in center field. The upgrade will measure nearly 5 feet
high by 60 feet wide. Four LED ribbon displays will also be
installed along the seating fascia. Each ribbon display will
measure 3.5 feet high and together they add 1,150 feet of length
around the stadium. These displays will all feature 15HD pixel
layouts to provide supplemental information and graphics to the
main display as well as allowing the opportunity to highlight
sponsors throughout events.
This installation is an upgrade to products Daktronics installed
in 2005 and an addition to auxiliary and ribbon displays installed
in 2011, 2012 and 2014.
Daktronics LED video and messaging display technology features
industry-leading environmental protection for a long lifetime with
consistent performance and low power consumption, providing value
and excitement for years to come.
About DaktronicsDaktronics helps its customers
to impact their audiences throughout the world with large-format
LED video displays, message displays, scoreboards, digital
billboards, audio systems and control systems in sport, business
and transportation applications. Founded in 1968 as a USA-based
manufacturing company, Daktronics has grown into the world leader
in audiovisual systems and implementation with offices around the
globe. Discover more at www.daktronics.com.
SAFE HARBOR STATEMENTCautionary Notice: In
addition to statements of historical fact, this news release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995 and is intended to
enjoy the protection of that Act. These forward-looking
statements reflect the Company's expectations or beliefs concerning
future events. The Company cautions that these and similar
statements involve risk and uncertainties which could cause actual
results to differ materially from our expectations, including, but
not limited to, changes in economic and market conditions,
management of growth, timing and magnitude of future contracts,
fluctuations in margins, the introduction of new products and
technology, the impact of adverse weather conditions and other
risks noted in the Company's SEC filings, including its Annual
Report on Form 10-K for its 2016 fiscal year. Forward-looking
statements are made in the context of information available as of
the date stated. The Company undertakes no obligation to update or
revise such statements to reflect new circumstances or
unanticipated events as they occur.
MEDIA RELATIONSJustin OchsnerPublic
Relations/MarketingTel 605-692-0200Email
justin.ochsner@daktronics.com
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