Talented Creators of Golf Clash Set to Bring
Expertise to Future Mobile Games for EA
Today, Electronic Arts (NASDAQ:EA), AT&T* (NYSE:T) and
WarnerMedia announced the sale of Warner Bros. Games’ Playdemic,
Ltd., the mobile games studio responsible for Golf Clash, to EA.
Under the terms of the agreement, EA will acquire Playdemic for
$1.4 billion in cash.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210623005525/en/
Playdemic is a premier mobile gaming company founded in 2010 and
known for its popular, award-winning game Golf Clash. Golf Clash is
available on iOS, Android, and Facebook and allows players to
compete with each other around the world in real time. Golf Clash
is one of the leading mobile games in the US and UK and has more
than 80 million downloads globally to date. The game has been
honored with numerous industry awards, including winner of the
BAFTA Games Mobile Game of the Year (2018), Mobile Games Awards
Game of the Year (2018), PocketGamer.biz Game of the Year (2017)
and The Independent Game Developers' Association (TIGA) Awards Game
of the Year (2017).
“We have enjoyed working with the talented team at Playdemic as
they have grown Golf Clash beyond all expectations into a hit
mobile game with tremendous longevity,” said David Haddad,
President, Warner Bros. Games. “While we have great respect for the
Playdemic team, our decision to divest is a part of our overall
strategy to build games based on Warner Bros. storied
franchises.”
“Playdemic is a team of true innovators, and we’re thrilled to
have them join the Electronic Arts family,” said Andrew Wilson, CEO
of Electronic Arts. “In addition to the ongoing success of Golf
Clash, the talent, technology and expertise of Playdemic will be a
powerful combination with our teams and IP at Electronic Arts. This
is the next step building on our strategy to expand our sports
portfolio and accelerate our growth in mobile to reach more players
around the world with more great games and content.”
The acquisition of Playdemic is part of EA’s mobile growth
strategy focused on delivering exciting new experiences for EA’s
network of nearly half a billion players around the world.
Playdemic’s portfolio and talent will be a significant addition to
EA’s mobile growth engine. The acquisition will add to EA’s mobile
portfolio of more than 15 top live services across fast-growing
genres, including lifestyle, casual, sports, and mid-core
games.
Playdemic’s experienced executive team has worked together since
2014, with strong expertise in mobile games and a proven track
record of success in clash games. Playdemic’s expertise in building
mobile games beloved by players around the world, combined with
EA’s industry-leading IP, presents opportunities to expand the
clash mechanic to other franchises and for future growth in mobile
experiences.
“We founded Playdemic with a focus on creating highly engaging
and innovative game experiences. Our success with Golf Clash has
proven our approach and demonstrated the ability of our incredibly
talented teams to develop and operate best in class mobile games,”
said Paul Gouge, CEO of Playdemic. “Joining EA, one of the most
successful games companies in the world, is an important next step
in our journey and we are excited to continue to develop both Golf
Clash and new titles as part of the EA family.”
The purchase price for the transaction is subject to customary
adjustments, and will be paid in cash at closing and retained by
AT&T. The transaction is subject to customary regulatory
approvals. The remaining Warner Bros. Games portfolio is included
in the recently announced WarnerMedia-Discovery transaction and
will become part of the combined media and entertainment company
after the expected close of that transaction.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and F1™. More information about EA is
available at www.ea.com/news.
EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex
Legends, The Sims and Titanfall are trademarks of Electronic Arts
Inc. John Madden, NFL, FIFA and F1 are the property of their
respective owners and used with permission.
About Warner Bros. Games
Warner Bros. Games is a premier worldwide publisher, developer,
licensor and distributor of entertainment content for the
interactive space across all platforms, including console,
handheld, mobile and PC-based gaming for both internal and
third-party game titles. Additional information about Warner Bros.
Games can be found at www.warnerbrosgames.com.
*About AT&T
AT&T Inc. (NYSE:T) is a diversified, global leader in
telecommunications, media and entertainment, and technology.
Consumers and businesses have more than 225 million monthly
subscriptions to our services. AT&T Communications provides
more than 100 million U.S. consumers with entertainment and
communications experiences across mobile and broadband. Plus, it
serves high-speed, highly secure connectivity and smart solutions
to nearly 3 million business customers. WarnerMedia is a leading
media and entertainment company that creates and distributes
premium and popular content to global audiences through its
consumer brands, including: HBO, HBO Max, Warner Bros., TNT, TBS,
truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim
and Turner Classic Movies. Xandr, now part of WarnerMedia, provides
marketers with innovative and relevant advertising solutions for
consumers around premium video content and digital advertising
through its platform. AT&T Latin America provides pay-TV
services across 10 countries and territories in Latin America and
the Caribbean and wireless services to consumers and businesses in
Mexico.
AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc. Additional information is available
at about.att.com. © 2021 AT&T Intellectual Property. All rights
reserved. AT&T, the Globe logo and other marks are trademarks
and service marks of AT&T Intellectual Property and/or AT&T
affiliated companies. All other marks contained herein are the
property of their respective owners.
Cautionary Language Concerning Forward-Looking
Statements
Information set forth in this news release contains financial
estimates and other forward-looking statements that are subject to
risks and uncertainties, and actual results might differ
materially. A discussion of factors that may affect future results
is contained in AT&T’s filings with the Securities and Exchange
Commission. AT&T disclaims any obligation to update and revise
statements contained in this news release based on new information
or otherwise.
This news release may contain certain non-GAAP financial
measures. Reconciliations between the non-GAAP financial measures
and the GAAP financial measures are available on the company’s
website at https://investors.att.com.
Category: Company News
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210623005525/en/
Electronic Arts Chris Evenden VP, Investor Relations
cevenden@ea.com 650-628-0255
John Reseburg VP, Communications jreseburg@ea.com 650-628-3601
WarnerMedia Remi Sklar Warner Bros. Games remi.sklar@warnerbros.com 818-641-4038
AT&T Fletcher Cook AT&T Inc. fletcher.cook@att.com 214-912-8541
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