iClick Interactive Partners with Ctrip to Augment Travel Marketing Technology Solutions
June 14 2018 - 1:02AM
Business Wire
Bringing data driven insights to help
international brands reach China’s travellers
iClick Interactive Asia Group Limited (“iClick Interactive”
or the “Company”) (NASDAQ: ICLK), a leading independent online
marketing technology platform in China, today announced a
strategic partnership with Ctrip.Com International Ltd (NASDAQ:
CTRP), the top Online Travel Agency (OTA) player in China, to
provide an enriched solution for international brands aiming to
reach the rising number of outbound travellers from China.
The partnership will combine Ctrip’s loyal 300 million user
membership base across web, mobile and app with iClick’s strong and
accurate data analysis and marketing capabilities to create
data-driven personalised marketing solutions that will reach
outbound Chinese travellers. Through the partnership, iClick will
be able to reach more tourist groups by leveraging the largest
Chinese consumer database in the travel industry, enabling the
creation of more detailed user profiles that will benefit both
parties and bring value to travellers and businesses alike.
Outbound Chinese travellers are becoming an increasingly large
target market due to the volume and relative affluence. In 2017,
there were around 130 million outbound Chinese travellers1, and
they were the top source of visitors to countries such as Thailand,
Japan, Vietnam, Russia and South Africa. Chinese travellers also
tend to have high average spending increasing their
attractiveness.
Sammy Hsieh, CEO and Co-founder of iClick said: “As
opportunities due to the increasing numbers of outbound travellers
from China continue to rise, we are seeing a growing demand from
travel and hospitality brands to use data in a more holistic
marketing system to meet their needs. In order to provide this
advanced solution for the industry we are excited to work with
Ctrip, one of Asia’s largest online travel agencies. Ctrip has a
wide range of customers and supports 13 languages on their
platforms, which is a perfect complement for our customised
solutions. International travel brands will now have a more
effective way of reaching high-value outbound travellers in
China.”
Samson Chai, Overseas Marketing Director of Ctrip said:
“As one of the world’s largest online travel companies, we are
always looking to find innovative new ways to improve our traveller
services. iClick has a profound understanding of demand from
international travel brands and a wealth of data insights and
audience data in China. Our collaboration with iClick will allow us
to leverage these advantages to bring value to both our customers
and international travel brands who partner with us to run
marketing programmes.”
About iClick Interactive Asia Limited
iClick Interactive Asia Limited (www.i-Click.com) is a leading
omni-channel marketing technology company connecting worldwide
marketers with audiences in China. Its proprietary marketing
technology platform is the first of its kind in China that truly
possesses omni-channel marketing competence. The core of the
platform is supported by extensive data and advanced technology
capabilities, which help both international and domestic marketers
reach their target audiences in China through data-driven targeted
marketing. Headquartered in Hong Kong, iClick Interactive was
established in 2009. The company now has around 550 employees,
spreading across eight locations in Asia as well as London.
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service
provider of accommodation reservation, transportation ticketing,
packaged tours and corporate travel management in China. It is
the largest online consolidator of accommodations and
transportation tickets in China in terms of transaction
volume. Ctrip enables business and leisure travelers to make
informed and cost-effective bookings by aggregating comprehensive
travel related information and offering its services through an
advanced transaction and service platform consisting of its mobile
apps, Internet websites and centralised, toll-free, 24-hour
customer service center. Ctrip also helps customers book vacation
packages and guided tours. In addition, through its corporate
travel management services, Ctrip helps corporate clients
effectively manage their travel requirements. Since its inception
in 1999, Ctrip has experienced substantial growth and become one of
the best-known travel brands in China.
1 Source: “2017 China Outbound Travel Big
Data Report” by China Tourism Academy and Ctrip
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version on businesswire.com: https://www.businesswire.com/news/home/20180613006376/en/
Media contacts:iClick Interactive Asia
LimitedSelina Wong, (852) 3700
9068selina.wong@i-click.comorParadigm ConsultingHelen
Lam, (852) 2251 9082helen.lam@paradigmconsulting.com.hkorTim
Nicholls, (852) 2251
9081tim.nicholls@paradigmconsulting.com.hk
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