BEIJING, July 27, 2021 /PRNewswire/ -- On July 22, iQIYI Sports announced its cooperation
with the Premier League, becoming the exclusive new media
broadcasting platform of Premier League in mainland China and Macao. It will broadcast the full competitions
of Premier League for the next four seasons, from the 2021/22 to
the 2024/25 season. After successfully broadcasting the
Euro 2020, iQIYI Sports will present
the Premier League in August.
Since its establishment, iQIYI Sports has continued to cultivate
the Broadcasting rights to the world's top football competitions,
and has successively reached and maintained in-depth cooperation
with world-famous sports organizations such as UEFA, AFC, Premier
League, La Liga etc., forming a rich football IP rights matrix of
top competitions. With the content layout carefully selected and
built, iQIYI Sports has become the first choice of sports video
platform for sport fans in China.
With the return of the Premier League's new season, iQIYI Sports
will provide more diversified marketing solutions for brand
partners from the dimensions of content operation, technological
innovation, member service, and commercialization exploration.
In the just concluded Euro 2020,
the "Three lions (England National Team)" returned to the final of
the international competition for the first time in 55 years in a
campaign that ignited the enthusiasm of fans from all over
the world. iQIYI Sports, as the new media broadcasting platform for
the Euro 2020, has gathered the
largest cohort of football users in China this summer, and has successfully become
the go-to sports platform for fans. The success of iQIYI Sports in
bringing the Premier League back, right after the Euro 2020, will offer more choices of sports
viewing experiences for millions of iQIYI Sports fans.
On the early morning of August 14,
Beijing time, the 2021/2022
Premier League season kicks off. During the summer window of 2021,
the big clubs in England have
invested heavily in signing up world-class star players. In the new
season, Liverpool FC, Manchester City FC, Manchester United FC and
Chelsea FC are expected to challenge for the Premier League title,
with Tottenham Hotspur FC, Arsenal FC, Leicester City FC and
Everton FC also expected to be in contention for European
competition places.
In order to meet the needs of Premier League Fans, iQIYI Sports
will officially launch its "Premier League All-season Pass"
commencing from July 22. The Premier
League All-season Pass will enable fans to watch all 380 Premier
League games in the 2021/22 season. Fans who order before the start
of the EPL season will be able to enjoy a discount of RMB 90 Yuan, resulting in the lowest paid price
of RMB 228 Yuan for the season. In
addition to the game viewing rights, members of Premier League
All-season Pass will also enjoy privileges such as ad-free,
1080p/50-frame HD live broadcasting experience, multilingual
commentary, willful trial, etc. This August, iQIYI sports invite
you to join it in its super sports feast and watch the top football
events on iQIYI Sports!
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SOURCE iQIYI