American Medical Association and Shutterfly Transform and Grow Their Online Presence With Interwoven Web Solutions
October 01 2008 - 7:00AM
PR Newswire (US)
Interwoven Web Solutions Allow Companies to Quickly and Efficiently
Create, Deliver, and Optimize Content to Maximize Online Business
Performance SAN FRANCISCO, Oct. 1 /PRNewswire-FirstCall/ -- ONLINE
MARKET WORLD -- Interwoven, Inc. (NASDAQ:IWOV), a global leader in
content management solutions, today announced that the American
Medical Association (AMA) and Shutterfly are using Interwoven Web
Solutions to increase online conversion rates, sales, and customer
engagement. By leveraging Interwoven's Web Solutions to create,
deliver, and optimize their Web presence, these leading brands are
unlocking the value of content to drive business outcomes. (Logo:
http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO) "More than
a decade after the first browser was introduced, many marketers
still lack the technology and processes to effectively deliver the
right content to the right customer at the moment of highest
impact," said Ben Kiker, chief marketing officer at Interwoven.
"Interwoven's unique ability to manage the entire content lifecycle
allows companies to achieve this desired outcome, and in turn build
and strengthen customer engagement." Attract and Retain Customers
with Targeted Content The American Medical Association (AMA) is the
largest association of medical doctors and medical students in the
United States. To improve service for existing members and attract
new members, the AMA is using Interwoven's Targeting and Engagement
and Composite Application Provisioning solutions. These allow the
AMA to deliver more relevant research and information to defined
audience segments. Additionally, the AMA can quickly create and
publish online content with minimal oversight from IT. "Our Web
strategy is designed to achieve our vision of being an essential
part of the professional life of every physician," said Andy
DeMarco, project manager, AMA Business Operations Systems. "With
Interwoven, we can rapidly deliver relevant, timely, and targeted
content to our members on a wide range of important professional
and public health issues." Serve Rich Digital Media to Known and
Unknown Visitors Shutterfly, the leading Internet-based social
expression and personal publishing service, was already using
Interwoven MediaBin to manage its digital assets. As Shutterfly
continued to grow rapidly, they wanted to enhance its ability to
target content to both known and anonymous visitors, and selected
Interwoven's complete Web Solutions platform for online marketing,
including Web content management, site provisioning capabilities,
website optimization, and targeting. Interwoven offers a broad
array of solutions to maximize online business performance. To
learn more information about Interwoven's Web Solutions, visit
http://www.interwoven.com/. In addition, Seth Rosenblatt,
Interwoven's vice president of product marketing, will be
presenting two sessions on how to maximize online business
performance at Online Marketing World, today and tomorrow in San
Francisco: -- October 1st at 3pm: Seven Deadly Sins of Site Design
-- October 2nd at 3pm: Landing Page Testing Best Practices About
Interwoven Interwoven, Inc. (NASDAQ:IWOV) is a global leader in
content management solutions. Interwoven's software and services
enable organizations to maximize online business performance and
organize, find, and govern business content. Interwoven solutions
unlock the value of content by delivering the right content to the
right person in the right context at the right time. Nearly 4,400
of the world's leading companies, professional services firms, and
governments have chosen Interwoven, including adidas, Airbus,
Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines,
DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong
Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,
Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco,
Virgin Mobile, and White & Case. A community of over 20,000
developers and over 300 partners enrich and extend Interwoven's
offerings. To learn more about Interwoven, please visit
http://www.interwoven.com/.
http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO
http://photoarchive.ap.org/ DATASOURCE: Interwoven, Inc. CONTACT:
Mark Richardson, of Interwoven, Inc., +1-408-953-7307, ; Miriam
Blackwell of Waggener Edstrom Worldwide, +1-512-527-7029, , for
Interwoven, Inc. Web site: http://www.interwoven.com/
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