HEINZ to Air Four Ads at Once During the Big Game
January 23 2020 - 10:10AM
Business Wire
First-of-its-kind ad directed by Roman Coppola
brings goodness to so many situations, you’ll need to watch it
again. and again. and again.
Today HEINZ confirmed they will bring to life four ads at once
for the big game. With so much happening in just thirty seconds,
HEINZ guarantees fans will want to watch the ad multiple times to
spot all the ‘goodness’ packed into one spot.
“HEINZ brings goodness to any and all situations, whether it’s
at the local diner, on the dinner table, or at your big game
viewing party,” said Dalia Adler, brand building lead, HEINZ.
“That’s why we couldn’t pick just one to feature on football’s
biggest stage. Fans should be ready to hit rewind."
HEINZ isn’t revealing all the details just yet. For now, HEINZ
is encouraging fans to do everything they can to ensure they’re
paying close attention during the second quarter, fourth commercial
break.
“The notion of using the big game to present a conceptual media
art piece is very attractive to me,” said the director of the HEINZ
ad, Roman Coppola. “By telling four stories at once, this ad is
unusual and I'm eager for people to experience it communally with
family and friends during the big game. Then I hope that they will
have fun re-watching to further discover the multiple stories
...”
Fans will get the first look at HEINZ’s ad in a cryptic
15-second clip that launched today.
HEINZ teased scenes featuring a _____ in a ____, _____ your
significant other's evil family of _____, ______ on another planet
and ______ to a house with a candelabra lit by a ______. The hero
of these stories, and so many stories is a ______ of beloved ______
that reminds all of us that it’s ________ when things feel
______.
There are a handful of surprises for eagle-eyed viewers of
HEINZ’s ad, like _________ and _________.
Get ready to watch closely – blink and you might miss it!
Watch HEINZ’s one-of-a kind spot by visiting HEINZ on YouTube or
following HEINZ or Twitter.
About The Kraft Heinz Company
For 150 years, we have produced some of the
world’s most beloved products at The Kraft Heinz Company (NASDAQ:
KHC). Our Vision is To Be the Best Food Company, Growing a Better
World. We are one of the largest global food and beverage
companies, with 2018 net sales of approximately $26 billion. Our
portfolio is a diverse mix of iconic and emerging brands. As the
guardians of these brands and the creators of innovative new
products, we are dedicated to the sustainable health of our people
and our planet. To learn more, visit
http://www.kraftheinzcompany.com/ or follow us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20200123005589/en/
Lynne Galia Kraft Heinz
847-646-4396 Lynne.Galia@kraftheinz.com
Jenna Perlman ICF Next
312-377-4130 Jenna.Perlman@icfnext.com
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