Lulus Teams With Levi’s® to Bring Even More Iconic Styles to Shoppers Everywhere in Lulus Loves: Levi’s® Capsule
May 13 2024 - 5:05AM
Business Wire
Teaming up with the iconic denim leader, the
all-new Lulus Loves: Levi’s® features a number of styles including
trucker jackets, jeans, cutoff shorts, jumpsuits, and more
available at Lulus.com and in-store on Melrose Avenue in Los
Angeles.
Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”)
(Nasdaq: LVLU), the attainable luxury brand for women, today
announced it has entered into an extended partnership with global
denim leader Levi Strauss & Co. (LS&Co., NYSE: LEVI) to
feature a curation of classic styles for Lulus customers to enjoy.
Available online at lulus.com and in-store, Lulus Loves: Levi’s®
includes trucker jackets, jeans, cutoff shorts, jumpsuits, and
more. Lulus Loves: Levi’s® is part of Lulus focus on curated edits,
which bring together compelling brands that intersect with Lulus
core customers, providing them with more options to enhance their
shopping experience and make Lulus their go-to shopping destination
for all occasions.
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Lulus Loves: Levi's® (Photo: Business
Wire)
“At Lulus, our goal is to be a one-stop-shop for all of life’s
most important moments - and there is nothing better than donning a
Levi’s® classic style to an event, date night or anything
in-between,” said Laura Deady, Chief Merchandising Officer, Lulus.
“Through the all-new Lulus Loves: Levi’s® capsule, we’re able to
highlight the essential role denim plays in a woman’s wardrobe, as
well as how it serves as the perfect fashion statement for any
occasion. The quality, versatility, and attainability of Levi’s®
are directly aligned with our brand, and we’re thrilled to be able
to include what we anticipate to be highly-coveted offerings for
shoppers to enjoy on Lulus.com.”
Lulus Loves: Levi’s® celebrates the most timeless fabric – denim
– with one of the most iconic brands to do it, Levi's®. Offering
classic Levi’s® silhouettes alongside more trendy styles, these
everyday denim staples are essential for rounding out the Lulus
customer’s closet and pair perfectly with the large selection of
Lulus separates. The Lulus Loves: Levi’s® partnership underscores
both brands’ dedication to timeless quality and enduring styles,
creating a unique shopping experience for fans of Lulus and Levi’s®
alike.
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In addition to a dedicated experience on Lulus.com, Lulus will
also host a denim customization event at its Lulus on Melrose store
on May 18, which will feature the Levi’s® Tailor Shop on site. From
11 a.m. - 4 p.m. PT, Lulus customers will be treated to
complimentary chain stitch embroidery services with the purchase of
Levi’s® apparel, ensuring that each pair of jeans is not just a
piece of clothing but a personalized statement of style.
For more information on Lulus and its new Lulus Loves: Levi’s®
capsule, please visit: www.lulus.com.
About Lulus
Headquartered in California and serving millions of customers
worldwide, Lulus is an attainable luxury fashion brand for women,
offering modern, unapologetically feminine designs at accessible
prices for all of life’s fashionable moments. Our aim is to make
every woman feel beautiful, celebrated and as if she’s the most
special version of herself for every occasion – from work desk to
dream date or cozied up on the couch to the spotlight of her
wedding day. Founded in 1996, Lulus delivers fresh styles to
consumers daily, using direct consumer feedback and insights to
refine product offerings and elevate the customer experience.
Lulus’ world-class personal stylists, bridal concierge, and
customer care team share an unwavering commitment to elevating
style and quality and bring exceptional customer service and
personalized shopping to customers around the world. Follow @lulus
on Instagram and @lulus on TikTok. Lulus is a registered trademark
of Lulu’s Fashion Lounge, LLC. All rights reserved.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and
effortless cool. Since their invention by Levi Strauss & Co. in
1873, Levi’s® jeans have become one of the most recognizable
garments of clothing in the world—capturing the imagination and
loyalty of people for generations. Today, the Levi’s® brand
portfolio continues to evolve through a relentless pioneering and
innovative spirit that is unparalleled in the apparel industry. Our
range of leading denim and accessories are available in more than
110 countries, allowing individuals around the world to express
their personal style. For more information about the Levi’s® brand,
its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name
apparel companies and a global leader in jeanswear. The company
designs and markets jeans, casual wear and related accessories for
men, women and children under the Levi's®, Dockers®, Signature by
Levi Strauss & Co.™, Denizen®, and Beyond Yoga® brands. Its
products are sold in more than 110 countries worldwide through a
combination of chain retailers, department stores, online sites,
and a global footprint of approximately 3,200 brand-dedicated
stores and shop-in-shops. Levi Strauss & Co.'s reported 2023
net revenues were $6.2 billion. For more information, go to
http://levistrauss.com, and for financial news and announcements go
to http://investors.levistrauss.com.
Forward-Looking Statements
This press release contains “forward-looking statements” within
the Private Securities Litigation Reform Act of 1995. All
statements other than statements of historical or current fact
included in this press release are forward-looking statements.
These statements are neither promises nor guarantees, but involve
known and unknown risks, uncertainties and other important factors
that may cause Lulus’ actual results, performance or achievements
to be materially different from any future results, performance or
achievements expressed or implied by the forward-looking
statements. Important factors discussed under the caption “Risk
Factors” in Lulus’ Annual Report on Form 10-K for the fiscal year
ended December 31, 2023, and its other filings with the Securities
and Exchange Commission could cause actual results to differ
materially from those indicated by the forward-looking statements
made in this press release. Any such forward-looking statements
represent management’s estimates as of the date of this press
release. While Lulus may elect to update such forward-looking
statements at some point in the future, it disclaims any obligation
to do so, except as required by law, even if subsequent events
cause its views to change.
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version on businesswire.com: https://www.businesswire.com/news/home/20240513342863/en/
Abbygail Reyes Vice President, Communications
press@lulus.com
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