MeetMe Experiences Strong Performance from New Interstitial Ad Unit
April 05 2016 - 8:00AM
Business Wire
MeetMe, Inc. (NASDAQ: MEET), a public market leader for social
discovery, today announced strong performance of its new
interstitial ad units, which are now live on MeetMe’s popular
Android and iPhone applications. The interstitial is a full screen
ad that appears in a number of high impact placements and has been
tested and ramped up slowly over the last few months to avoid
impacting engagement. The new unit is expected to contribute
roughly $5,000 per day in revenue by the end of this month.
“This new interstitial unit is an evolution of the video
interstitial unit we launched last year,” said Geoff Cook, CEO of
MeetMe. “The CPMs for this unit are on par or better than what we
saw for the video unit while also commanding a higher fill rate and
being less disruptive for the user. We look forward to continuing
to innovate and experiment with new ad placements both in the US
and internationally.”
About MeetMe, Inc.
MeetMe® is a leading social network for meeting new people in
the US and the public market leader for social discovery (NASDAQ:
MEET). MeetMe makes it easy to discover new people to chat with on
mobile devices. With approximately 90 percent of traffic coming
from mobile and more than one million total daily active users,
MeetMe is fast becoming the social gathering place for the mobile
generation. MeetMe is a leader in mobile monetization with a
diverse revenue model comprising advertising, native advertising,
virtual currency, and subscription. MeetMe apps are available
on iPhone, iPad, Android, and Windows
Phone in multiple languages, including English, Spanish,
Portuguese, French, Italian, German, Chinese (Traditional and
Simplified), Russian, Japanese, Dutch, Turkish and Korean. For more
information, please visit meetmecorp.com.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including statements regarding the future
performance of MeetMe’s new interstitial ad units and their affect
on user engagement, whether the new ad units will contribute
roughly $5,000 per day in revenue as expected, whether the new unit
will contribute roughly $5,000 per day in revenue by the end of
this month, whether the CPMs for the new unit will remain on par or
be better than what we saw for our video unit while also commanding
a higher fill rate and being less disruptive for the user, and
whether we will be successful in continuing to innovate and
experiment with new ad placements both in the US and
internationally. All statements other than statements of historical
facts contained herein are forward-looking statements. The words
“believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,”
“should,” “plan,” “could,” “target,” “potential,” “project,” “is
likely,” “expect” and similar expressions, as they relate to us,
are intended to identify forward-looking statements. We have based
these forward-looking statements largely on our current
expectations and projections about future events and financial
trends that we believe may affect our financial condition, results
of operations, business strategy and financial needs. Important
factors that could cause actual results to differ from those in the
forward-looking statements include the risk that our applications
will not function easily or otherwise as anticipated, the risk that
we will not launch additional features and upgrades as anticipated,
the risk that unanticipated events affect the functionality of our
applications with popular mobile operating systems, any changes in
such operating systems that degrade our mobile applications’
functionality and other unexpected issues which could adversely
affect usage on mobile devices. Further information on our risk
factors is contained in our filings with the Securities and
Exchange Commission (“SEC”), including the Form 10-K for the year
ended December 31, 2015. Any forward-looking statement made by us
herein speaks only as of the date on which it is made. Factors or
events that could cause our actual results to differ may emerge
from time to time, and it is not possible for us to predict all of
them. We undertake no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future developments or otherwise, except as may be required by
law.
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version on businesswire.com: http://www.businesswire.com/news/home/20160405005293/en/
Press contact:Fresh PRJeannine Jacobi,
323-903-7063jeannine@freshpr.netorInvestor contact:MKR Group
Inc.Todd Kehrli, 323-468-2300meet@mkr-group.com
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