Perion Opens Sales Office in Toronto, Expanding North American Presence
September 19 2016 - 4:00AM
Undertone, a business unit of Perion Network Ltd. (NASDAQ:PERI),
and a leader in high-impact digital advertising solutions for
brands, today announced the opening of a sales and customer service
office in Toronto, Canada.
The Undertone Toronto office is located at
Workplace One (901 King St., Suite 400). The new site will be led
by Linda Kessler, VP of Sales, Canada, who recently joined
Undertone from iAd, and will provide sales support to Canadian
advertisers and agencies in need of a digital partner.
“I am thrilled to spearhead the opening of
Undertone's Toronto office,” said Kessler. “I know the Canadian
market has a need for the unmissable digital advertising solutions
that Undertone offers. I look forward to building stronger
relationships in the area and continuing to grow the Undertone team
in Canada.”
The office’s neighborhood is often touted as the
meeting point of Liberty Village and King West, an ad tech hub
where companies like Twitter are located. The atmosphere of the
area is the ideal location for Undertone’s Canadian expansion,
given the artistic culture that inspires creativity, blended with a
contemporary, professional mood.
The Canadian market presents a robust opportunity
for Undertone as Canada’s digital display/video market is expected
to reach nearly $2.9 billion in 2017, of which 80% will be
high-impact advertising.
“As Perion continues to expand as a global leader
in high-quality digital advertising, opening the office in Toronto
was a natural next step to broaden our foothold in North America,”
said Rob Schwartz, President of Undertone. “I am extremely proud of
the achievements of our Undertone sales team worldwide to-date and
I’m excited to see that high-touch level of local customer service
delivered to the Canadian market.”
About Perion Network Ltd.
Perion is a global technology company that
delivers high-quality advertising solutions to brands and
publishers. Perion is committed to providing outstanding execution,
from high-impact ad formats to branded search and a unified social
and mobile programmatic platform. More information about Perion may
be found at http://www.perion.com, and follow Perion on
Twitter @perionnetwork.
About Undertone:
Undertone is a leader in high quality, cross-screen
digital brand advertising at scale. We build proprietary,
cutting-edge solutions for the world’s leading brands, that break
through the clutter and truly stand out to create Unmissable
experiences. Our innovative, award-winning digital ad formats,
coupled with beautifully crafted creative, engage consumers through
traditional and programmatic methods on top mobile and desktop
properties. Learn more at www.undertone.com.
Undertone is a subsidiary of Perion Network
Ltd.
Forward Looking Statements
This press release contains historical
information and forward-looking statements within the meaning of
The Private Securities Litigation Reform Act of 1995 with respect
to the business, financial condition and results of operations of
Perion. The words “will”, “believe,” “expect,” “intend,” “plan,”
“should” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to
future events and are subject to risks and uncertainties. Many
factors could cause the actual results, performance or achievements
of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2015 filed with the SEC on March 24, 2016. Perion does
not assume any obligation to update these forward-looking
statements.
Media Contact
Eric Franchi
212.685.8000
eric@undertone.com
Investor relations
Neta Fishman
+972 (73) 398-1003
investors@perion.com
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