On the heels of its brand relaunch,
Peloton introduces new B2B offering designed
to
meet customers anywhere and anytime
NEW
YORK, Aug. 17, 2023 /PRNewswire/ -- Today
Peloton (NASDAQ: PTON) announced the launch of Peloton for
Business, a unified portfolio of B2B wellbeing solutions for
enterprise clients, offered across seven key verticals:
Hospitality, Corporate Wellness, Multi-Family Residential,
Education, Healthcare, Gyms and Community Wellness. A
first-of-its-kind in B2B fitness and wellness, the full-service
offering includes a range of equipment and content-based solutions,
delivering on Peloton's commitment to empower anyone, anywhere,
anytime.
In order to provide access to Peloton's award-winning classes
for mind and body, Peloton for Business products and services
offered include:
● Commercial
Bike: Access to a Peloton Bike that allows an unlimited number
of users to ride at no charge to them, in hotels, multi-family
residential gyms, corporate office gyms, campus recreation centers,
and community wellness gyms.
● Employee
Benefit: Access to the Peloton App, preferred pricing on
Peloton equipment, unique corporate engagement experiences, and an
inclusive community, all through one employee benefit.
● Partner
Offers: Access to enterprise-level partnerships that
deliver exclusive programming and offers for the audiences of
partner brands and organizations.
This new approach streamlines and strengthens Peloton's existing
B2B services, for which it was already seeing success. In the last
12 months alone, there have been more than 7.5 million rides taken
on Peloton Bikes in commercial settings globally. Additionally,
Peloton saw industry-high retention rates among enterprises that
offer team members the Peloton Corporate Wellness benefit, with
more than 93 percent of clients renewing year over year.
Reinforcing its commitment to the B2B marketplace as a strategic
growth driver for the business, Peloton has created a leadership
role that will oversee this function. Greg
Hybl, a leader with more than 20 years in the strategic
partnership, commercial, and business development spaces, has been
appointed Senior Vice President and General Manager of Peloton for
Business. Hybl joins Peloton from American Express where he led a
team responsible for strategic partnerships.
"I'm thrilled to be joining Peloton at such a pivotal time in
the development of its B2B strategy," said Hybl. "Our goal is to be
a solution-oriented partner that provides customizable options for
each client's unique needs, regardless of a company's size. By
offering both holistic and individualized solutions, we can now
widen our client base to include small and mid-sized organizations
in addition to the larger enterprise businesses we currently serve.
We couldn't be more excited about both continuing the momentum we
are seeing with our existing enterprise customers and by now
bringing the value of Peloton to customers and employees at all
levels."
Peloton's B2B enterprise customers span different industries,
vary in scale, and demonstrate a variety of values. Examples
include:
Sequoia – NEW – Serving the Mid-Size Enterprise
- A leading benefits platform and advisory services company
recently launched Peloton in its Wellbeing Bundles, an invite-only
network of curated health and wellness vendors. Through this
benefit, hundreds of Sequoia clients have the opportunity to offer
Peloton's classes and unique corporate engagement experiences to
their teams. As Peloton's first official broker partnership this
marks a meaningful stride to better service the small and
medium-sized business audience at scale.
- "At Sequoia we are always looking for new ways to support
businesses in their mission to care for their people's well-being,
and place real value on the role of technology to keep us
connected," said Kaleana Quibell, VP
of Wellbeing at Sequoia. "In our pursuit to provide our clients
with the most innovative wellness benefits, Peloton for Business
was a natural progression as it offers the opportunity to provide
employees with access to world-class fitness and wellness content
anywhere, anytime and enables team members to feel more connected
to each other."
Hilton – An Industry-First
Partnership in Hospitality
- In October 2022, Hilton and Peloton announced an industry-first
partnership, making Hilton the
first hospitality brand to feature Peloton Bikes across its entire
US portfolio. This bold commitment of a Bike at every property
reflects changing traveler preferences and passions—guests now
expect brands they know and love to meet them where they are in
their wellness journey. Subsequently, Hilton and Peloton expanded the partnership to
Puerto Rico and three new
international markets, bringing bikes to every hotel in
Germany, the UK, and participating
properties in Canada.
- "Hilton's successful
industry-first partnership with Peloton has helped us deliver a
meaningful wellness offering at scale to our guests," said
Amanda Al-Masri, Vice President of
Global Wellness, Hilton. "With
5,800 Peloton Bikes across the entire Hilton portfolio in the US, UK, Germany, and most properties in Canada, guests are now able to take their
Peloton routines with them while traveling. We know that wellness
is a top priority for travelers around the world and we have
delighted so many guests with this partnership."
YMCA – Bringing the Magic of Peloton to Communities
- A leading nonprofit committed to strengthening individuals and
communities across the country has teamed up with Peloton to
advance community health and wellbeing. Building on an existing
foundation of Peloton Bikes available at select YMCA locations
across the country, Peloton is partnering with YMCA associations in
San Antonio and Chicago to pilot an integrated hardware and
App experience in dedicated Peloton spaces within their fitness
facilities. The pilot program aims to increase accessibility to
fitness through industry-leading content, experiential activations,
and community events.
- "The opportunity to offer YMCA of Metropolitan Chicago members
and communities access to world-class Peloton content is aligned
with our mission to connect all people to their purpose, potential,
and each other," said Dorri
McWhorter, President and CEO, YMCA of Metropolitan Chicago.
"Through this partnership we will bring additional health and
wellbeing resources to tens of thousands of individuals across the
communities we serve, in an effort to inspire them to be more
active and lead their healthiest lives."
Volvo – Delivering Meaningful Benefits
- A leading luxury vehicle manufacturer partnered with Peloton to
improve, reward, and support their employees' health goals both in
and out of the office. Volvo Car USA employees can gain access to the Peloton
App, Peloton All Access Membership, and discounts on hardware
including the Bike, Bike+, Tread, and Guide. In addition to placing
Peloton Bikes in their existing fitness centers, they have seen
employees meaningfully engage with non-equipment based classes in a
variety of locations.
- "As a Peloton user myself, I'm proud to say that we are able to
offer many benefits to Volvo Car USA employees who also love Peloton but do not
have a gym membership or a bike at home, starting with free access
to the App, preferred pricing on equipment and on-site bikes at the
office," said Allyse Scelfo,
Director of Total Rewards of Volvo Car USA. "We also run multiple challenges
throughout the year and link them to Alex's Lemonade Stand Million
Mile Challenge, a charity close to Volvo's heart, to give back to
the community by helping fight childhood cancer. This collaboration
has been one of my favorites yet, and I look forward to seeing how
Volvo and Peloton can continue to offer health and wellness
benefits to our employees."
Dropbox - Fostering a Productive Remote Workforce
- A leading provider of productivity software, Dropbox partnered
with Peloton in the peak of the pandemic to create a full-service
wellness platform. To help their fully remote workforce, employees
across the US can gain access to the Peloton App, Peloton All
Access Membership, and discounts on hardware including the Bike,
Bike+, Tread, and Guide.
- "As a virtual-first company, employee well-being and connection
become even more critical at Dropbox," said Rich Caytano, VP of Total Rewards. "With a wide
range of physical and mental wellness classes, the flexibility of
live and on-demand sessions, and an incredibly supportive Peloton
community of users and instructors, Peloton Corporate Wellness was
exactly what we were looking for."
Peloton for Business is available in all five international
markets including the U.S., Canada, UK, Germany and Australia, with solutions for Corporate
Wellness clients initially launching in all markets except
Germany. To learn more, visit
business.one peloton.com.
About Peloton
Peloton (NASDAQ: PTON), provides Members with expert
instruction, and world class content to create impactful and
entertaining workout experiences for anyone, anywhere and at any
stage in their fitness journey. At home, outdoors, traveling,
or at the gym, Peloton brings together immersive classes,
cutting-edge technology and hardware, and the Peloton App with
multiple tiers to personalize the Peloton experience [with or
without equipment]. Founded in 2012 and headquartered in
New York City, Peloton has nearly
7 Million Members across the US, UK, Canada, Germany, and Australia. For more information,
visit www.onepeloton.com.
PRESS CONTACT:
Jaisa
Dominguez
press@onepeloton.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/peloton-announces-peloton-for-business-offering-full-service-well-being-solutions-for-b2b-clients-301903029.html
SOURCE Peloton