Roblox Taps PubMatic to Offer Programmatic Immersive Video Ads on Its Platform
April 10 2024 - 8:05AM
PubMatic (Nasdaq: PUBM), an independent technology company
delivering digital advertising’s supply chain of the future, today
announced a partnership with Roblox (NYSE: RBLX), a global
immersive platform for communication and connection, to enable
programmatic media buying of Roblox’s video advertising inventory
when it becomes available later this year. The partnership will
allow more brands to seamlessly reach Roblox’s global community of
over 71 million daily active users1, nearly half of them
representing the highly coveted Gen Z demographic, while Roblox
will gain scaled access to premium brand advertising demand.
Since 2006, Roblox has built a global community with millions of
creators and immersive experiences, from social hangouts and
gaming, to concerts, sports, fashion shows, education, and
entertainment. With one of the most robust virtual economies in the
world, the expansion of Roblox’s advertising business will enable
seamless access to this community and allow brands to activate on
the platform without creating custom-built content. Like all
advertising on Roblox, programmatic ads must comply with the
platform’s Community Standards and Advertising Standards grounded
in principles of making advertising safe, transparent, and
respectful of people’s privacy while still creating opportunities
for the community to innovate, engage and earn. This also means
Roblox users will know when they are interacting with ad content,
and ads will continue to only be served to people ages 13 and
up.
“We are committed to making it easier for brands to foster
connections with our highly engaged community on Roblox,” said
Stephanie Latham, VP of global partnerships, Roblox. “Partnering
with PubMatic unlocks the opportunity for more advertisers to
seamlessly engage this community through preferred content formats,
like video, while providing advertiser controls around brand
suitability. The ad experience we offer on the platform is built to
be immersive instead of disruptive, and true to the Roblox
experience that our community of creators, users, and brands know
and love."
“We are thrilled to partner with Roblox to deliver a pioneering
advertising solution that marries monetization with user
experience,” said Kyle Dozeman, Chief Revenue Officer, Americas at
PubMatic. “Advertising creates significant opportunities for many
companies, and it funds and fuels the endless potential of the
internet. We look forward to empowering Roblox to maintain full
control over its advertising ecosystem while enabling advertisers
to reach their target audiences effectively.”
Immersive Video Ads Availability:
Roblox immersive video ads are going through an alpha test and
will become broadly available to advertisers on Roblox later this
year. The video ads inventory will ultimately be made available to
PubMatic buyers via programmatic guaranteed, private marketplaces
(PMPs), auction package deals and open exchange to maximize access
while ensuring unparalleled control and brand suitability. This
will enable the platform to tap into PubMatic’s vast demand,
including supply path optimization deals with advertising agencies
and premium brands. The new partnership also complements PubMatic’s
strength in connected TV, online video, mobile app and display with
expansion into the social and native advertising segments.
To learn more about the partnership, reach out to PubMatic
representatives.
About PubMatic:PubMatic (Nasdaq: PUBM) is an
independent technology company maximizing customer value by
delivering digital advertising’s supply chain of the future.
PubMatic’s sell-side platform empowers the world’s leading digital
content creators across the open internet to control access to
their inventory and increase monetization by enabling marketers to
drive return on investment and reach addressable audiences across
ad formats and devices. Since 2006, our infrastructure-driven
approach has allowed for the efficient processing and utilization
of data in real time. By delivering scalable and flexible
programmatic innovation, we improve outcomes for our customers
while championing a vibrant and transparent digital advertising
supply chain.
___________________________________1 Daily active users number
as of Q4 2023; ads on Roblox are only served to people ages 13 and
up (58% of DAUs in Q4 2023 were ages 13 and up).
Press Contact:Broadsheet Communications for
PubMaticpubmaticteam@broadsheetcomms.com(917) 826-1103
PubMatic (NASDAQ:PUBM)
Historical Stock Chart
From Jun 2024 to Jul 2024
PubMatic (NASDAQ:PUBM)
Historical Stock Chart
From Jul 2023 to Jul 2024