SoFi Makes It Possible to Achieve “All Your Ambitions, All In One App”
October 06 2023 - 8:00AM
Business Wire
SoFi’s Latest Campaign, Featuring LA Chargers
Quarterback Justin Herbert, Highlights the Unique Ways It Helps
Members Achieve Their Financial Ambitions
SoFi, the all-in-one digital personal finance company, announces
the launch of its latest brand campaign, “All Your Ambitions, All
In One App.” The latest campaign is a testament to SoFi’s
dedication to helping its over 6.2 million members achieve their
ambitions, whatever they might be, through a comprehensive suite of
financial tools, resources, and community, all in the SoFi app.
“SoFi’s mission is to help our members achieve financial
independence to realize their ambitions,” said Lauren Stafford
Webb, Chief Marketing Officer at SoFi. “In today’s world, we
recognize that our members have wide-ranging financial ambitions.
From being able to finance a college degree, to investing to grow
future wealth, buying a dream home or saving up for a big purchase
or trip, SoFi’s goal is to be the trusted financial partner that
helps make those ambitions a reality. We are proud to equip our
members with a full suite of financial products and resources that
helps make achieving financial ambitions accessible to all.”
To develop this campaign, SoFi started with data to better
understand its members' relationships with their ambitions. The
data showed that over half of Americans believe that their
financial ambitions are somewhat or entirely out of reach. The
ambitions that felt most out of reach were:
- 65% taking a dream vacation
- 59% feeling financially secure
- 58% being debt free
- 56% starting a family
- 24% said it was unachievable altogether
- 55% saving for retirement1
With the “All Your Ambitions, All in One App” campaign, SoFi is
setting out to change that narrative by showing its members how
it’s possible to get your money right and that their ambitions are,
in fact, within reach. The latest campaign showcases examples of
how SoFi members are utilizing the product and tools at their
disposal to achieve their financial ambitions with confidence.
These stories reveal how individuals have harnessed the platform to
accomplish their financial goals, ranging from paying off student
loans to renovating their dream space to making strategic
investments and effectively managing their spending.
With features like dedicated savings “Vaults,” and an Annual
Percentage Yield (APY) 66 times the national average, SoFi members
can effortlessly save and track toward all of their goals.
Financial independence doesn’t just mean being rich—it’s where your
money works for the life you want to live and the SoFi app is
putting the big picture in the palm of their members’ hands. SoFi
also provides its members with unique resources like SoFi Travel,
complimentary access to Credentialed Financial Planners, member
events, and career coaching through an exclusive partnership with
Korn Ferry.
A standout feature of the ad campaign is the presence of SoFi's
spokesperson, Justin Herbert, the star quarterback of the Los
Angeles Chargers. Herbert, who joined forces with SoFi last year as
part of a three-year partnership, exemplifies the campaign's
message by sharing how he uses the SoFi app to pursue his ambitions
both on and off the football field. The ad spot premiered during
the Charger's first home game at SoFi Stadium and will continue to
air during key NFL broadcast moments throughout the season. It will
also be prominently featured on various streaming platforms,
including Peacock, Roku, Amazon, Hulu, Vizio, and Tubi.
Additionally, made-for-digital assets will be released on YouTube
to maximize its digital impact. Watch the ad spot HERE.
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1 Source: Zappi Research
About SoFi:
SoFi (NASDAQ: SOFI) is a member-centric, one-stop shop for
digital financial services on a mission to help people achieve
financial independence to realize their ambitions. The company’s
full suite of financial products and services helps its more than
6.2 million SoFi members borrow, save, spend, invest, and protect
their money better by giving them fast access to the tools they
need to get their money right, all in one app. SoFi also equips
members with the resources they need to get ahead – like career
advisors, Credentialed Financial Planners (CFP®), exclusive
experiences and events, and a thriving community – on their path to
financial independence.
SoFi innovates across three business segments: Lending,
Financial Services – which includes SoFi Checking and Savings, SoFi
Invest, SoFi Credit Card, SoFi Protect, and SoFi Insights – and
Technology Platform, which offers the only end-to-end vertically
integrated financial technology stack. SoFi Bank, N.A., an
affiliate of SoFi, is a nationally chartered bank, regulated by the
OCC and FDIC and SoFi is a bank holding company regulated by the
Federal Reserve. The company is also the naming rights partner of
SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles
Rams. For more information, visit SoFi.com or download our iOS and
Android apps.
Disclosures SoFi Bank, N.A., NMLS #696891. Member FDIC
©2023 Social Finance, Inc. All rights reserved.
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